-- you know that business model you've been searching for?
Yeah, this may be it. In a new report from NYTimes' 'Bits' blog, Dell
has admitted to generating around $3 million in sales that could be
directly attributed to Twitter. $3 million! That's the amount that Dell
has garnered since it began using Twitter in 2007, using its
account to serve up delectable coupons and to spread the word on deals
and new products.
In the last six months alone, Dell's 'Outlet' store earned a cool
million dollars in sales in customers that linked in through Twitter,
and just to put things in comparison, it took a whopping 18 months for
Dell to see its first million in sales from Twitter users. Richard
Binhammer, who works in Dell’s corporate affairs office and is active
on its Twitter accounts, had this to say about the sales: "It’s a great
way to fix customer problems and hear what customers have to say, it’s
a great feedback forum and it leads to sales — how can you miss?
How can you miss indeed! The oddest part of all this is that Twitter
itself earned exactly $0.00 from these Dell sales, and in a perfectly
fair world, you'd think they'd be owed some royalties. Still, Twitter's
business plan has yet to be revealed, but it's easy to see how it could
generate a profit by charging large companies who bring in revenue
through its microblogging service. If you're looking to be one of those
folks who bring Dell up to $4 million in Twitter sales, feel free to
follow DellOutlet here