Well, no one can blame Spotify
for making too small of an entrance into the U.S. market. Americans have been begging for the service to make the move from Europe, and as of last week, that's exactly what has happened. But as Spotify invites shuffle out to new users, major corporations are lining up for partnership opportunities. Chevrolet
is one of those companies. They're revealing a new contest over on Facebook where users can sign up for Sonic Updates in order to be one of the first in the U.S. to get early access to a Spotify FREE membership compliments of Chevrolet.
That's a whopping 150k invites for those who request access on the impending Chevy Sonic vehicle. We also get the impression that Spotify may indeed make its way into Chevy cars in time; with OnStar and Facebook readbacks already there, why not?
Chevrolet and Spotify Offer a World of Music to U.S. Fans
Exclusive automotive advertising partner for U.S. launch of Euro-based service
DETROIT – Chevrolet is offering U.S. music lovers access to Spotify,
the award-winning digital music service used by more than 10 million
As part of Spotify's U.S. launch today, the first 150,000 requests
received through the Chevrolet Sonic tab on the Chevrolet Facebook page
will receive an invitation to Spotify's free on-demand streaming of one
of the world's biggest music libraries.
"Chevrolet continues to play a significant role in America's popular
music culture as evidenced by the brand and vehicles being highlighted
in hundreds of songs over the years," said Kevin Mayer, director of
Chevrolet Advertising. "Supporting Spotify's U.S. launch resonates with
Chevrolet's long-standing tradition of bringing U.S. consumers a new way
to listen and share music."
Chevrolet is among Spotify's first U.S. advertisers and the only
automotive brand to support the company's U.S. launch. The Sonic is the
only subcompact car built in the United States.
"We are very excited to be bringing Spotify to the U.S., and to be
working with partners such as Chevrolet towards our goal of making all
the world's music available for everyone to enjoy, whenever they want it
and wherever they are," said Ken Parks, chief content officer and
managing director, Spotify, North America.