For a while now, Microsoft
attempting to attract users with its Bing search engine and gain a larger
portion of the market share. A new statistic from Nielsen seems to show that
Microsoft may be headed in the right direction.
According to Nielsen, Bing's
market share reached an
all-time high in February with 12.5% of the market. What's most notable about this number is the
fact that it represents a 15% increase from Bing's market share in January. Microsoft
has enjoyed consistent growth since April 2009 when it had a market share of
9.9%, but the jump from 10.9% in January to 12.5% in February is the biggest
leap we've seen yet.
The increase coincides with the announcement
last month that Yahoo! and Microsoft were given regulatory approval for their
search alliance. However, considering Yahoo's market share has declined since
last year, the combination of Yahoo and Bing may not make a big difference for
market-share leader Google who has enjoyed a 64%-67% market share over the past
year. In February, Google had a market share of 65.2%. By comparison, Yahoo had
a market share of 14.1% the same month. Even as a united front, Microsoft and
Yahoo aren't likely to present a huge threat to Google.
Even so, SEO companies will likely pay attention to
Microsoft and Yahoo
combined will have approximately 25% of the market. In addition, it's likely
that Bing's market share will continue to grow. Danny
Shepherd, President of Titan SEO, agrees: "We expect to see Bing's
market share continue to grow, but it is very unlikely it will maintain the
same rate of growth every month. People are interested in checking out Bing
and new Search Alliance, but most people who 'Google' will continue to search
Furthermore, Bing has a few areas where it tends to
outperform Google's search algorithm, specifically in providing real-time
updates to airfare schedules, ticket prices, shopping items, reference
materials, health updates, and more. People are also starting to pay more
attention to Bing Maps, a competing service to Google Maps.