Did you tune into the start of the Major League Baseball season last
night? A great many people did, and anyone watching ESPN2 from around
7PM ET until near midnight probably saw lots of product placement. An
iPad was there, as was LeBron James and Dr. Dre
, both of which were at
the game primarily to pump up their latest product: the Red Sox version
of a new headphone.
These are the first-ever sports-themed Beats by Dr. Dre headphones
available to the public, and they've been officially branded by the Red
Sox baseball franchise. These headphones are, of course, tied in with
Monster Audio, and as with other wild products
that we've seen from the
company, these are both high-quality and high-brow. These were designed
to deliver exceptional lows while retaining clarity at the higher
levels, and they also feature powered ambient noise-isolation. These
features (and the branding) come at a steep price: they'll be offered
in regional Best Buy and Apple stores for $399.95, which is far more
than most average consumers will want to pay for headphones.
But hey, Red Sox pride!