Barnes & Noble Slashes Price for NOOK Simple Touch Ereader By $20 - HotHardware
Barnes & Noble Slashes Price for NOOK Simple Touch Ereader By $20

Barnes & Noble Slashes Price for NOOK Simple Touch Ereader By $20

It seems that Barnes & Noble is serious about getting its NOOK under the Christmas tree this year. This morning, it chopped the price of the NOOK Simple Touch from $99 to $79. That has to gall people who have been picking them up in the past few weeks, but it’s good news for the procrastinators.

The NOOK Simple Touch Has A New Price Tag

The NOOK Simple Touch was already Barnes & Noble’s cheapest ereader before the price cut. It’s also the smallest, at only 6.5 inches high by 5 inches wide (and 0.47 inches deep), which makes it much more book-like than the larger 7- and 10- inch NOOK models. It connects to your home Wi-Fi network to download books from Barnes & Noble. Don’t mistake this model for the Simple Touch with GlowLight, though – the $119 GlowLight version has a backlight that lets you read in the dark. You’ll need an external light source to see the text on the $79 Simple Touch. (Kind of makes one wonder if the GlowLight will drop before Christmas, too.) The Simple Touch competes with the $69 Amazon Kindle, but it has a compelling advantage: the NOOK doesn't have ads.

Barnes & Noble cut the price of the Simple Touch even deeper during Black Friday sales, but it’s not surprising that today’s cut doesn’t match the frenzy-generating prices from Thanksgiving. Even so, the new price is bound to turn the heads of many last-minute shoppers.

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Wow, it's really nice to see these devices dropping in prices.  Two years ago I considered buying a nook or kindle for my wife and couldn't find anything under $150, at the time that was way too much for me.  Eventually my dad bought one for her, and she's used it maybe 10 times.  So good thing I didn't buy it eh?

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This is incredibly competitive for the e-reader market and that "No ads" bonus is huge too.

Ads is what turned me away from Kindle's anyhow.

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OSunday:
Ads is what turned me away from Kindle's anyhow.

I can't imagine what a PITA ads must be on a Kindle. My original, and my new one do not have ads on them.

I read my Kindle every night before I go to sleep. It's far better than my Nook. (the Nook sits on the shelf most of the time)

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nice prices, is a good idea for Christmas

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I prefer the Kindle Fire HD. The interface is just amazing and it's very easy to use. Check out the Amazon page of the Kindle Fire HD(http://bit.ly/S1CzWe) if you want to compare what they bring to the table.

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