Yesterday, Barnes & Noble announced its new color-screen Nook e-reader known as the NOOKcolor. Recognizing that parents often use electronic devices to entertain their kids as well as themselves, Barnes & Noble also announced NOOK kids, which will make its debut on the new NOOKcolor. NOOK kids will offer nearly 12,000 popular children’s picture and chapter books in a digital format.
Initially, NOOK kids will launch with more than 130 digital picture books. Barnes & Noble plans to double that number by the end of the year. Thanks to Barnes & Noble’s AliveTouch technology, kids can interact with words and pictures on the page. The technology can also read some stories aloud. Soon, NOOK kids eBooks will also have light motion graphics and interactivity that fits into the story and plotlines.
Barnes & Noble Brings Storytime to Life with NOOK kids™
Breakthrough Digital Reading Experience for Children
Largest and Growing Digital Collection of Interactive, Colorful Children’s Picture and Chapter Books
NOOK kids Debuts on Barnes & Noble’s New NOOKcolor™, The Ultimate Reading Experience
NEW YORK--(BUSINESS WIRE)--Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, and a trusted resource for parents and educators, today announced NOOK kids, the state-of-the-art digital reading experience for children. NOOK kids is the first-ever platform to offer the largest and growing collection of nearly 12,000 popular children’s picture and chapter books in an enhanced and engaging digital format. From beloved children’s classics to new releases, NOOK kids will launch with more than 130 digital picture books – an unprecedented offering that will double before year’s end. And Barnes & Noble children’s chapter books feature a wide range of favorites that are part of the company’s vast array of over two million digital titles – one of the world’s largest digital content catalogs. NOOK kids will premiere on the newly announced NOOKcolor by Barnes & Noble (www.NOOKcolor.com), the first full-color touch Reader’s Tablet, and become available on additional platforms moving forward.
NOOK kids gives parents and children a new way to experience and enjoy reading together. Storytime comes to life using Barnes & Noble’s exclusive, patent-pending AliveTouch™ technology, inviting children to interact with words and pictures on the page, easily find their favorite story and even have some read aloud to them. And coming soon, NOOK kids eBooks will feature light motion graphics and interactivity that fits into the story and plotlines.
“We are thrilled to introduce NOOK kids and offer parents and children a new way to experience and enjoy timeless children’s classics and new favorites like never before,” said Jamie Iannone, President of Barnes & Noble Digital Products. “We’ve worked with our publishing partners – all of the top children’s publishing companies – and used advanced technology to thoughtfully bring these stories to life in fun and interactive ways while maintaining the essence of the original stories. The result adds to the reading and learning experience by bringing elements of the story to life for our youngest customers.”
NOOK kids’ other fun, interactive features include the ability to digitally turn pages, enlarge text, zoom in and around graphics, listen to narration, and coming soon, enjoy music and activities tied to the story line, and more.
With NOOK kids on NOOKcolor, parents can take their children’s entire digital library wherever they go – from short day trips to long family vacations. The platform is easy to use and the perfect way to instill in kids the magic of storytime and a lifelong love of reading. Learn more or download the latest addition to the NOOK™ family at www.NOOKkids.com. NOOK kids will first be available on NOOKcolor, which is available for pre-order today at www.NOOKcolor.com and Barnes & Noble stores and begins shipping on or about November 19.
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