There have been rumors suggesting Barnes & Noble was preparing a slightly less expensive Nook Tablet that would better compete with Amazon's popular Kindle Fire tablet. Now, those rumors have been confirmed. Today, Barnes & Noble announced the 8GB Nook Tablet with a price tag of $199. Like its predecessor, the new 8GB Nook Tablet features a VividView display and provides access to video and music services, NOOK Apps, and more than 2.5 million digital books, periodicals, interactive children’s books, comics and more. In addition to the new Nook Tablet, Barnes & Noble also lowered the price of the Nook Color to $169.
Barnes & Noble Introduces NOOK Tablet™ – 8GB
For Incredibly Low Price of $199
New Addition to Hot-Selling, Highly Rated NOOK Tablet Line Offers
Fastest, Lightest, Most Powerful Tablet with the Best in Reading and Entertainment,
Now in 8GB, at an Amazing Value
Award-Winning NOOK Color™ Now Offered at its Lowest Price Ever – $169
New York, New York – February 21, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today expanded its portfolio of bestselling NOOK® devices with the introduction of NOOK Tablet – with 8GB of memory, a tremendous value for the company’s fastest and lightest tablet at just $199. NOOK Tablet – 8GB version offers reading and mobile entertainment enthusiasts another great option in the NOOK family of devices. In addition, the company’s highly popular NOOK Color just became an even greater value at $169.
“For any customer who likes to read digitally, watch movies or TV shows, browse the web, or help their kids read and learn through interactive books and apps, our new $199 NOOK Tablet with 8GB is the best product value on the market,” said William Lynch, Chief Executive Office of Barnes & Noble. “NOOK Tablet is the highest-rated wireless media tablet in the 7-inch class, ultra-portable at under a pound, offers our exclusive VividView™ screen technology, and since its introduction this holiday has received rave reviews from customers about all its great features. We’re pleased to now offer customers the ability to experience NOOK Tablet’s unmatched content experience for only $199.”
The newest member of the NOOK Tablet family offers the great features of top-selling NOOK Tablet – 16GB, but with 8GB of on-board memory, 512MB of RAM and a lower cost of just $199. NOOK Tablet – 8GB version includes all of these great features also available on NOOK Tablet – 16GB ($249):
Customers can, as always, access their personal NOOK Library™ through the free, reliable and secure NOOK Cloud™ service, which also powers the seamless integration and synchronization between devices, as well as NOOK’s best-in-class shopping experience and social features.
Says Lynch, “NOOK Tablet, NOOK Color and NOOK Simple Touch™ represent the highest-quality portfolio of reading and entertainment products on the market at the best value. Whether it’s movies, music and apps on-the-go that you crave, or a simple, immersive reading experience, we offer great products and more choices than ever before with our product portfolio, starting at just $99.”
NOOK Color: Now $169
The highly acclaimed NOOK Color, offering access to top video and music services, popular apps, comics and more, is now available at a new low price of just $169, starting today. The first Reader’s Tablet, NOOK Color combines an award-winning reading experience with tablet essentials including apps, Web and email. NOOK Color customers can download Netflix to watch movies and TV shows, access a wide array of books, periodicals and comics, enjoy top music services and thousands of apps, browse the easy-to-use, social and streamlined NOOK Store.
NOOK Tablet – 8GB version is available for purchase today for $199 at www.nook.com and in Barnes & Noble stores, and will be available in leading retailers including Best Buy, Target and Walmart in the coming weeks. NOOK Color is now available in Barnes & Noble stores and www.nook.com for $169. Experience NOOK Tablet, NOOK Color and NOOK Simple Touch at www.nook.com or at the NOOK Digital Shops™, which feature the full portfolio of NOOK digital devices and FREE NOOK Reading Apps™, or displays in one of Barnes & Noble’s nearly 700 bookstores and other leading retailers. Barnes & Noble offers Always Free NOOK Support in all of its neighborhood bookstores, with more than 40,000 NOOKsellers across the country ready to assist customers with setting up their NOOK devices or choosing their next great read.
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