B&N Offers "$315" Worth Of Free NOOK Books To Upgraders

B&N Offers "$315" Worth Of Free NOOK Books To Upgraders

Ever seen one of those television commercials that convinces you that you'll be getting something "valued at" some absurdly high price. This isn't exactly one of those cases, but in a way, it's a lot like that. Barnes & Noble has just revealed that customers who bring their "old eReader" to a B&N store and "upgrade" to a NOOK will get 30 free NOOK Books. And those, apparently, are worth $315.

We suspect that the values are being tweaked a bit here to benefit the cause, but it's still a tempting offer. Kindle owners who have been looking for a good reason to try the NOOK may be enticed, and folks who purchased a super-cheap eReader from the start now have a great opportunity to snag a high-quality alternative with a huge perk. Here's the fine print: Beginning July 1, bring any eReader into a Barnes & Noble bookstore to compare and upgrade to a NOOK device and receive an instant NOOK Book collection – 30 free digital titles valued at $315. The limited-time NOOK upgrade program is offered with purchase of any popular NOOK device including The All-New NOOK and NOOK Color Reader's Tablet.


Beginning Friday, while supplies last, customers will receive a free, 2GB microSD card loaded with 30 NOOK Books – from cooking and lifestyle to classics and reference – when they show a bookseller their old device and purchase the NOOK reader that best suits them. We also suspect that this is driving traffic into actual B&N retail shops, but either way, free stuff always equals smiling faces.
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Wait. They don't even get to pick the books? That's essentially worthless.

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I'd be a lot more impressed with $50 credit in their online store, then I could get books I actually WANT to read.

I mean, seriously, who would ever go to a library or bookstore if THEY got to pick out the books for you?!?

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I wonder if this is the same books they were giving away for free with every Nook purchase recently. I agree if they want to do something like this it should be a credit for books of your choice.

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Yes, a book of your choice would of been nice but I'm guessing the people will like what books B&N has chosen.

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I agree MZions, I thought this was a free amount of B&K ebooks to an amount quota which sounds attractive. Why the heck would I choose to buy one of there books so they can choose what I might find interesting. Sorry B&K that's a non winning option. Of course maybe for someone who has a cheapo I guess, and considering how the fine print in digital stuff now is generally buried 20 feet deep to the general public they will most likely get some sales. As for pulling people into there stores I have not heard about this anywhere but here. SO that means the user would need most likely to be somewhat net savvy so they may be somewhat educated to the digital world as well, which means no cookies for you B&K probably.

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