Ever seen one of those television commercials that convinces you that you'll be getting something "valued at" some absurdly high price. This isn't exactly one of those cases, but in a way, it's a lot like that. Barnes & Noble has just revealed that customers who bring their "old eReader" to a B&N store and "upgrade" to a NOOK will get 30 free NOOK
Books. And those, apparently, are worth $315.
We suspect that the values are being tweaked a bit here to benefit the cause, but it's still a tempting offer. Kindle owners who have been looking for a good reason to try the NOOK may be enticed, and folks who purchased a super-cheap eReader from the start now have a great opportunity to snag a high-quality alternative with a huge perk. Here's the fine print: Beginning July 1, bring any eReader into a Barnes & Noble bookstore to compare and upgrade to a NOOK device and receive an instant NOOK Book collection – 30 free digital titles valued at $315. The limited-time NOOK upgrade program is offered with purchase of any popular NOOK device including The All-New NOOK and NOOK Color Reader's Tablet.
Beginning Friday, while supplies last, customers will receive a free, 2GB microSD card loaded with 30 NOOK Books – from cooking and lifestyle to classics and reference – when they show a bookseller their old device and purchase the NOOK reader that best suits them. We also suspect that this is driving traffic into actual B&N retail shops, but either way, free stuff always equals smiling faces.