According to research firm comScore, Apple's iPhone
now has the second
largest user base in the U.S. smartphone market, having surpassed Windows
Mobile based phones. Research In Motion's (RIM) BlackBerry
the No. 1 spot and enjoyed pretty significant growth throughout the year.
Mark Donovan, senior analyst with Virginia-based comScore,
said in the three months ending in October, nearly 9 million Americans used
Apple's iPhone as their primary phone. In the study, nearly 15 million people
as the maker
of their primary smartphone. Microsoft's Windows Mobile
phones were used by an estimated 7.1 million people during the same survey
period. Based on comScore's research, approximately 36 million Americans own a
smartphone, while around 196 million use a traditional cell phone.
Every three months, comScore compiles its results for a
smartphone survey that collects data from thousands of U.S. consumers. This
latest report focuses on the three-month period which ended in October of this
As Donovan cautioned, there's a difference between sales and
user base: "The surveys aren't a measurement of sales velocity in the last
quarter, but of the installed base using the phone as their primary."
Donovan acknowledged that the iPhone has been outselling Windows Mobile phones
for some time. "But there has been a large installed base of Windows
Mobile phones out there, which accounts for its strength until recently."
Additional research from comScore indicates that Windows
Mobile may be in for some additional hurt: Prospective smartphone buyers are leaning
toward buying iPhones and Google Android
-based phones in the
next 90 days. Based on the data, 20% of users who plan to buy a smartphone in
the next three months are likely to buy an iPhone, while 17% intend to buy an
Android device. Of the group of prospective Android buyers, 8% specifically
tagged Verizon's Droid
their expected buy.