Apple Rolls Out First iPad Commerical On Oscar Night

Apple Rolls Out First iPad Commerical On Oscar Night

Sunday, March 07, 2010 - by Dave Altavilla
Apple decided it would take Oscar night as its opportunity to unveil its first official iPad commercial for the world, for their sake, to hopefully covet.  There is little question Apple certainly knows how to dress up a product sexy but with the harsh criticism the iPad has gotten in the press during this pre-launch time window, it's hard not to wonder how effective their media blitz for the product might be.  Let's roll the footage and let you ponder the situation a bit for yourself...



Alright then, what do you think?  Sold?  We're not sold too easily only because we've seen what other tablets with more open platforms might be offering in the months ahead.  Although, it's hard to argue the fact that Apple knows how to back a product with a software platform and carrier ecosystem.  That's going to be the end game quite frankly with any new tablet PC that enters the market from here on out.  It's not going to be just about features, performance and price.  It's going to be about software, functionality, platform support and end user experience.  Think Apple can pull it off?  It's safe to say one thing is for sure.  They're going to have stiff competition this time around.  This time Apple isn't breaking into the handset market.  They're trying to reshape the ultra-portable computing market, a place where many heavy hitters have been reshaping things for a long time now.
Via: Apple | News Archive | Tags: Apple, Mac, tablet, ipad
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By rapid1 on Mar 8, 2010

Yeah I saw the commercial. I will say one thing they know how to paint a pretty picture. They also have little visible competition really at least in the consumer market for a general user. The reason they have taken off like they have even in the iPhone market (Though I see the iPhone as far more usable) is they have no visible competition, or did not when it started. Yes the were blackberries etc. The catered to the business market though. The general consumer unless they had one for work did not even know those really existed much less what they were capable of. So if someone else does not step up and get something in prime time advertising, it will probably at the least have some saturation.

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By Xylem on Mar 8, 2010

Price may be a deterring factor for a Non - Apple consumer. With so many Netbooks & 10 - 12" tablets flooding the market with better specs, its really a hard sell.

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