Apple Goes After Steve Jobs Twittter Parody Account

Apple Goes After Steve Jobs Twittter Parody Account

Just a few days after a California law banning certain Internet impersonations (or e-personations) went into effect, Apple has complained to Twitter about the @ceoSteveJobs Twitter account. While that account has over 370,000 followers, its most famous Tweet came last year when the U.K.'s Daily Mail quoted a post that said Apple might have have to recall the iPhone 4.

The Tweet said,
We may have to recall the new iPhone. This, I did not expect.
There's no doubt that to most, the account is hilarious (probably not to Apple). Examples of recent Tweets:

About the iPhone's recent New Year's alarm issues:
  • All mobile phones have alarm problems. Press conference Tuesday.
  • You're setting it wrong.
  • Please don't call this #alarmgate. That makes it seem like we did something wrong.
Regarding the iOS' auto-correction problems:
  • The next iPhone update includes several autocorrection fixes. For instance, typing "Android" will autocorrect to "hemorrhoid."
Now, the new law does not cover parody. In fact, it says that an illegal e-personation is one that intends to "harm, intimidate, threaten or defraud." However, that said, there are Twitter rules in place that the account violates, and Apple may simply have waited for the law to go into effect to give its complaint more power.
The owner of the account has been notified that Twitter has received a "valid report” that the account is in violation of the Twitter parody policy.

The Twitter parody policy, which the company says was not modified after the California law went into effect, gives the following guidelines about a username:
The username should not be the exact name of the subject of the parody, commentary, or fandom; to make it clearer, you should distinguish the account with a qualifier such as "not," "fake," or "fan."
Given the warning, the bio of the account has been changed to explicitly include the word "parody," as in "More than meets the i. As you should expect from a parody account."

Christof, as he's being called, still needs to change his username. He's concerned that a name change will take half the fun (or more) away, and that all the "good" Steve Jobs usernames with "fake" are taken. He said:
“Most parody doesn’t blatantly label itself. That takes away the fun and the magic of it. If @bpglobalpr had been @fakebp, it wouldn’t have caught on nearly as fast and might never have been as funny. Once you got the joke, the fact that it felt like it was really coming from BP made it all the funnier.”
True, but rules are rules, and these aren't even California's rules, but rather Twitter's rules. Additionally, it's pretty well known that Apple doesn't have much of a sense of humor. Hey, they even killed off that uber-cool Steve Jobs action figure! And, as noted by @ceoSteveJobs:
Bought my daughters two of those rare Steve Jobs action figures for Christmas. Well, they're rare now.
0
+ -

Sucks really. The humor of parody twitter accounts really comes from the effort these people put into it. I mean they make it look official and then when you read the tweets, you can't help but to laugh.

It'd really suck if Twitter started to crack down on parody accounts such as @ceoSteveJobs.

+2
+ -

What people need to realize is that it is illegal to parody Apple or its governance without first obtaining a license from us. We have over two hundred and thirty seven patents privately pending on the concept of parodization.  These cover/include all major forms of media and parodies on Internet sites such as Twitter, Facebook, and LiveJasmin. 

We invented the parody, just like the MP3 player, the phone, waffles, and the idea that Sarah Jessica Parker could be attractive.  We were parodizing Atari for two years before we even noticed that we had created a computer company.

But as of late, we've realized that if we were to allow people to use satire to draw attention to our actual products and business plans, people might notice our actual products and business plans.  This, we cannot allow, as we sell an image - not products.  Of course, we do have products... but that's mostly a side effect of our psychological division's studies into what it takes to drive the Chinese to suicide.

I believe it can all be summed up with the old saying: "Sticks and stones may break our bones, but use words and we are so going to #@$%ing sue you to #@$%ing kingdom come."  And, who are we to argue with what Jesus said right before being stoned to death?

Thanks for understanding,
Steve J0bs - CE0 and Pokemon Master

Login or Register to Comment
Post a Comment
Username:   Password: