It's pretty obvious that Amazon and Apple are rivals at a glance. Both
companies are attempting to get your hard-earned dollars on a handheld
device, but each company's approach is vastly different. Amazon
selling a Kindle e-reader that does little more than read books, whereas
is a multifaceted tablet that's capable of doing far more
than opening an iBook.
Early on, the iPad's conventional LCD was widely panned as being harder
to see outdoors than an E Ink display, but it was largely forgotten
based on just how fluid the user interface was. In other words, it was
an easy quirk to overlook. But Amazon isn't forgetting. In a new
advertisement, they go directly at the iPad (or any tablet, really) by
suggesting that tablets with LCDs simply cannot be read outdoors. It's a
bit of a stretch, but it's safe to say that the gloves have been
removed. Have a look below and see what we mean.