just keeps spreading its wings. What started as a wait-and-see thing for Amazon
has blossomed into a full-on product category, and with the introduction of the Kindle Fire, things are certainly not cooling off. Now, the company's introducing the Kindle Owners' Lending Library. With an Amazon Prime membership, Kindle owners can now choose from thousands of books to borrow for free - including over 100 current and former New York Times Bestsellers - as frequently as a book a month, with no due dates. The books can be borrowed and read on all Kindle E Ink devices and Kindle Fire, cementing the idea that the latter will truly be a reader first, tablet second.
If you aren't aware, Prime members enjoy free two-day shipping, unlimited streaming of nearly 13,000 movies and TV shows, and now thousands of books to borrow for free with a Kindle. It costs $79.99/year to be a member, and for avid Amazon users, it's looking more and more like the steal of the century. The Kindle Owners' Lending Library offers access to a wide array of categories and genres in fiction and non-fiction, and includes popular titles such as Moneyball: The Art of Winning an Unfair Game, The Big Short and Liars' Poker by Michael Lewis, TheHunger Games trilogy by Suzanne Collins, and Water for Elephants by Sara Gruen --plus award-winning books such as The Finkler Question and Guns, Germs, and Steel, memoirs such as Anthony Bourdain's Kitchen Confidential, and motivational books like The 7 Habits of Highly Effective People. Just as with any other Kindle book, your notes, highlights and bookmarks in borrowed books will be saved, so you'll have them later if you purchase or re-borrow the book. Books are borrowed from a Kindle device, and customers can have one book out at a time. When customers want to borrow a new book, any borrowed book can easily be returned right from their device.
Titles in the Kindle Owners' Lending Library come from a range of publishers under a variety of terms. For the vast majority of titles, Amazon has reached agreement with publishers to include titles for a fixed fee. In some cases, Amazon is purchasing a title each time it is borrowed by a reader under standard wholesale terms as a no-risk trial to demonstrate to publishers the incremental growth and revenue opportunity that this new service presents.
So, still holding out on Prime?