Amazon Rewrites Website For iPad Viewing: Windowshop

Amazon Rewrites Website For iPad Viewing: Windowshop

Apple's iPad is seen as a lot of things. An e-reader. A Web browsing tool. A gaming device. An e-mail machine. But it's not really widely viewed as something that you'd go shopping on. Most mainstream shopping websites are still best viewed on a real PC or Mac with a full Web browser, but Amazon is changing that.


Amazon already has a rather nice iPhone shopping site, and the company has now overhauled their entire website for viewing and shopping on the iPad. According to Amazon, it was "a complete rewrite of Amazon.com specifically for the iPad." It's designed to take advantage of the touch screen and the specific screen resolution of the iPad. In other words, it makes spending your money easier than ever, right on your iPad. But if you're in a pinch and need to shop for something while on the go, it's definitely a new avenue to have open.

 Amazon Windowshop is a Complete Rewrite of Amazon.com Specifically for iPad

SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN) -- Amazon.com today launched Amazon Windowshop, a complete rewrite of Amazon.com specifically for the iPad. Amazon Windowshop’s intimate and fluid user interaction is made possible by the iPad's responsive, multi-touch interface. Amazon Windowshop sets a new bar for e-commerce, and many Amazon customers may prefer Amazon Windowshop even when a large screen web interface is readily available. On the backend, everything remains the same – 49 fulfillment centers with millions of in-stock items that ship with Amazon’s customary low prices and fast delivery. But on the front end, customers will experience a new Amazon.com.

    “Try it. I think you'll find it’s an amazing new way to shop Amazon's millions of items. Same selection, same low prices, same fast delivery, same benefits of your Amazon Prime membership – just a completely new, fluid interface designed specifically for lean-back, touch screen tablets.”

"Amazon Windowshop is a top-to-bottom rewrite of Amazon.com – designed and built without compromise just for iPad," said Jeff Bezos, founder and CEO of Amazon.com. "Try it. I think you'll find it’s an amazing new way to shop Amazon's millions of items. Same selection, same low prices, same fast delivery, same benefits of your Amazon Prime membership – just a completely new, fluid interface designed specifically for lean-back, touch screen tablets.”

This new experience is designed to make exploring everything from textbooks and jeans, to video games and golf clubs, easy, fun, fast and incredibly useful for iPad owners. Amazon Windowshop is now available for free on the App Store at www.itunes.com/appstore. 
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