Well, that explains that, doesn't it? 24 hours after Amazon's Kindle
mysteriously appeared as being "out of stock" from Amazon
the company has just revealed the latest generation of Kindle. The name
isn't changing (it's still called "Kindle"), but the form factor has
been tweaked, a new color has been added and it's faster in use.
The new Kindle will be available in both graphite and white, the former
being first introduced by the new Kindle DX a few weeks ago. According
to the company, the device is now 21% smaller, 15% lighter and the E Ink
display shows a 50% improvement in contrast, a 20% faster page refresh
and a battery life of up to one solid month with no wireless radios
active. Even if you activate wireless, the device can last for days
without being recharged.
In order to better combat the NOOK, Amazon's offering a $139 Wi-Fi only
version, but a 3G + Wi-Fi version is also being made available for $189.
That is definitely price competitive, and this definitely looks like a
case of getting more for less. Amazon expects to ship the Kindle and
Kindle Wi-Fi on August 27 to consumers in over 140 countries and 30
territories, and pre-orders are open now.
ANNOUNCING A NEW GENERATION OF KINDLE: THE ALL-NEW KINDLE IS SMALLER,
LIGHTER, AND FASTER, WITH 50 PERCENT BETTER CONTRAST
Kindle's revolutionary wireless delivery and massive selection of
content-now in a 21 percent smaller and 15 percent lighter design, with
50 percent better contrast, 20 percent faster page turns, up to one
month of battery life, double the storage, and more-only $189, and still
with free 3G wireless
Amazon also introduces new Kindle family member: Kindle Wi-Fi-only $139
SEATTLE-July 29, 2010-(NASDAQ: AMZN)-Millions of people are already
reading on Kindles and Kindle is the #1 bestselling item on Amazon.com
for two years running. It's also the most-wished-for, most-gifted, and
has the most 5-star reviews of any product on Amazon.com. Today,
Amazon.com is excited to introduce a new generation of Kindle. The
all-new Kindle has a new electronic-ink screen with 50 percent better
contrast than any other e-reader, a new sleek design with a 21 percent
smaller body while still keeping the same 6-inch-size reading area, and a
15 percent lighter weight at just 8.7 ounces. The new Kindle also
offers 20 percent faster page turns, up to one month of battery life,
double the storage to 3,500 books, built-in Wi-Fi, a graphite color
option and more-all for only $189, and still with free 3G wireless-no
monthly bills or annual contracts.
Also today, Amazon introduced a new addition to its family of portable
reading devices-Kindle Wi-Fi. Readers who don't need the convenience of
free 3G wireless can now enjoy the new generation Kindle for the lower
price of only $139. The all-new Kindle and Kindle Wi-Fi are now
available for pre-order at www.amazon.com/kindle3G and
www.amazon.com/kindleWi-Fi, and will ship to customers in over 140
countries and 30 territories beginning August 27.
Kindle offers the largest selection of the most popular books people
want to read. The U.S. Kindle Store now has more than 630,000 books,
including New Releases and 109 of 111 New York Times Best Sellers. Over
510,000 of these books are $9.99 or less, including 80 New York Times
Best Sellers. Over 1.8 million free, out-of-copyright, pre-1923 books
are also available to read on Kindle. Kindle lets you buy your books
once and read them everywhere-on Kindle, Kindle DX, iPad, iPod touch,
iPhone, Mac, PC, BlackBerry, and Android-based devices. Amazon's
Whispersync technology syncs your place across devices, so you can pick
up where you left off. With Kindle Worry-Free Archive, books you
purchase from the Kindle Store are automatically backed up online in
your Kindle library on Amazon where they can be re-downloaded wirelessly
for free, anytime.
More than 235,000 books have been added to the Kindle Store in just the
last six months, including New York Times Best Sellers "The Girl Who
Kicked the Hornet's Nest," "The Immortal Life of Henrietta Lacks" and
"The Passage." The Kindle Store also recently added 20 contemporary
classics from the Wylie Agency's new "Odyssey Editions" imprint that are
available for the first time as e-books and exclusively in the Kindle
Store, including John Updike's Pulitzer Prize-winning Rabbit series,
Vladimir Nabokov's "Lolita," Norman Mailer's "The Naked and the Dead,"
Philip Roth's "Portnoy's Complaint" and Ralph Ellison's "Invisible Man."
"Kindle is the best-selling product on Amazon for two years running. We
lowered the price to $189 and sales growth tripled. Now, we are excited
to introduce a new generation Kindle that is smaller, lighter, and
faster, with 50 percent better contrast. Readers are going to do a
double take when they see Kindle's bright new screen and feel how
remarkably light the smaller 8.7 ounce design feels in one hand," said
Jeff Bezos, Amazon.com Founder & CEO. "If you don't need the
convenience of 3G wireless, we have an incredible new price point-$139
for Kindle Wi-Fi. Kindle Wi-Fi has all the same features, same
bookstore, same high-contrast electronic paper display, and it's even a
tiny bit lighter at 8.5 ounces. At this price point, many people are
going to buy multiple units for the home and family."
All New, High-Contrast E-Ink Screen, Read in Bright Sunlight: The new
Kindle uses Amazon's all-new electronic ink display with 50 percent
better contrast for the clearest text and sharpest images. No other
e-reader has this screen or this level of contrast. Unlike LCD screens,
Kindle's paper-like display looks and reads like real paper, with no
glare, even in bright sunlight.
New Proprietary Screen Technology-Faster Page Turns, New and Improved
Fonts: Kindle's all-new, high-contrast electronic ink display is further
optimized with Amazon's proprietary waveform and font technology to
make pages turn faster and fonts sharper. Waveform is a series of
electronic pulses that move black and white electronic ink particles to
achieve a final gray level for an image or text. Amazon tuned the new
Kindle's waveform and controller mechanism to make page turning 20
percent faster. In addition, this waveform tuning combined with new
hand-built, custom fonts and font-hinting make words and letters more
crisp, clear, and natural-looking. Font hints are instructions, written
as code, that control points on a font character's line and improve
legibility at small font sizes where few pixels are available. Hinting
is a mix of aesthetic judgments and complicated technical strategies.
Amazon designed its proprietary font-hinting to optimize specifically
for the special characteristics of electronic ink.
New Sleek Design, Lighter Than a Paperback: The new Kindle has a 21
percent smaller body while still keeping the same 6-inch-size reading
area. At only 8.7 ounces, the new Kindle is 15 percent lighter and still
1/3 of an inch thin, making it lighter than a paperback and thinner
than a magazine. With Kindle you can read comfortably and naturally with
just one hand for hours. The new Kindle Wi-Fi is even lighter at just
Double the Storage, Holds 3,500 Books: The new Kindle has double the
storage so you can carry up to 3,500 books.
Up To One Month of Battery Life: The new Kindle has up to one month of
battery life with wireless off. Keep wireless on and your Kindle will
have battery life of up to 10 days.
Free 3G Wireless: Kindle offers free 3G wireless, which means no annual
contracts and no monthly fees. Global Wireless Coverage: Kindle is the
only e-reader that lets you travel the globe and still get books in
under 60 seconds with wireless coverage in over 100 countries and
New Built-In Wi-Fi: In addition to free 3G wireless, Kindle now has
built-in Wi-Fi support. Kindle owners will now be able to connect to
Wi-Fi hotspots at home or on the road. Readers who don't need the
convenience of free 3G wireless can purchase the new Kindle Wi-Fi for
only $139 and download content over Wi-Fi. Amazon is offering free Wi-Fi
access at AT&T Wi-Fi hotspots across the U.S. for shopping and
downloading Kindle content-no AT&T registration, sign-in, or
Quieter Page Turn Buttons: Quieter page turns means you can read all
night without disturbing your partner.
Share Meaningful Passages: Share meaningful passages with friends and
family with built-in Twitter and Facebook integration.
Simple to Use: Kindle is ready to use right out of the box – no setup,
no software to install, no computer required.
Books in 60 Seconds: With fast, free wireless delivery, you can start
reading books on Kindle in less than 60 seconds.
Massive Selection: The Kindle Store has over 630,000 books, including
109 of 111 New York Times Best Sellers, plus audiobooks, periodicals and
Free, Out-of-Copyright Books: Over 1.8 million free, out-of-copyright,
pre-1923 books such as "Pride and Prejudice" are available to read on
Low Book Prices: Over 510,000 of the 630,000 books in the Kindle Store
are $9.99 or less, including 80 New York Times Best Sellers.
Free Book Samples: First chapters of Kindle books are available to
download and read for free before you decide to buy.
Read Everywhere with Whispersync: Kindle books can be read on your
Kindle, iPhone, iPad, PC, Mac, BlackBerry, and Android-based devices.
Amazon's Whispersync technology syncs your place across devices, so you
can pick up where you left off.
Worry-Free Archive: Books purchased from the Kindle Store are
automatically backed up online in your Kindle library on Amazon where
they can be re-downloaded wirelessly for free, anytime.
Improved PDF Reader: The new Kindle uses an improved built-in PDF reader
with new dictionary lookup, notes and highlights, and support for
password protected PDFs.
New WebKit-based Browser (experimental): The new Kindle uses a new web
browser based on the industry-leading open source Web browser engine,
WebKit. The updated browser is faster, easier to navigate, and provides a
new "article mode" feature that simplifies web pages to just the main
text- based content for easier reading. Web browsing with Kindle over 3G
or Wi-Fi is free.
New Voice Guide: With Text-to-Speech, Kindle can read out loud to you.
New Text-to-Speech enabled menus allow customers to navigate Kindle
without having to read menu options. In addition to listening to books
aloud, users now have the option of listening to content listings on the
home screen, item descriptions, and all menu options.
New Lighted Leather Cover: The all-new Kindle cover features an
integrated, retractable reading light that lets you read comfortably
anytime, anywhere. The light is a permanent part of the cover, so it's
always with you, and hides away into the cover when not in use. The
high-quality LED light illuminates Kindle's entire paper-like display,
adding brightness without adding glare. Amazon's patent-pending hinge
system secures Kindle in place and conducts electricity from Kindle's
battery to the reading light, eliminating the need for batteries. The
conductive hinges are gold-plated to ensure a reliable electrical
connection. Gold is used because of its ability to make good electrical
contact even with low force and for its corrosion resistance. The Kindle
cover is sold separately.
Customers can discover full details and pre-order the new Kindle and
Kindle Wi-Fi starting today at www.amazon.com/kindle3G and
www.amazon.com/kindleWi-Fi. For new high-resolution images of the new
generation Kindle, visit www.amazon.com/pr/kindle/images.