unveiled a promotion called Disc+ On Demand that could change the way some of
us consume media. When you buy select DVD or Blu-ray
discs under the new
offering, you'll get the ability to download a digital copy of a film for
instant viewing on your Mac, PC, Roku, TiVo
, and other devices.
There are a few catches to the Disc+ On Demand service,
however. Most notably:
Currently, there only about 300 titles that are part of the Disc+ On Demand
offering. That's a relatively small selection considering Amazon sells hundreds
of thousands of DVDs.
- Quality: All Disc+
On Demand downloads are standard definition only so you won't get
high-definition streaming versions of the movies.
Amazon treats the downloads in the same way as Amazon
Video On Demand rentals. This means you'll have a 24 hour or 30-day window
to view the film. You'll also need to provide a U.S. address for licensing issues.
Even with the aforementioned restrictions, we think Amazon
could be on to something here. Digital and streaming content has grown in
popularity. By offering Disc+ On Demand, Amazon has the potential to revitalize
and Blu-ray disc sales
while also offering something that many people want—instant gratification.
Currently, the Disc+ On Demand offering is a limited time
only promotion. If the service takes off, we hope Amazon will make it a more permanent
offering and expand the titles and quality of downloads available.
If the service becomes a great success,
Amazon would be the perfect company to expand the concept to books and eBooks
as well as MP3s and CDs.