Could the e-reader market
possibly be any larger? Evidently so, as the
booming sector just keeps booming even louder. For a society that had
supposedly given up on this whole "reading" thing, there sure are a lot
of companies out there vying for those eyes. While the mainstays in the
, Sony and Barnes & Noble, for starters) make waves
this holiday season, some newcomers are gearing up to make a splash at
CES and into the new year.
Aluratek is the newest rival to join the fray, and while its e-reader
doesn't offer much in the way of sweeping innovation, it's still a
decent offering at a solid price. The Libre eBook Reader PRO maintains
the same basic size and shape that are found on most others, and it
includes a 2GB SD card loaded with classic books. One thing that does
make this one stand out, however, is the the display. Rather than
relying on e-ink technology as most readers do, this one utilizes
reflective light LCD technology. What's interesting is that the LCD
tech doesn't seem to hamper battery life as you might expect; according
to the company, the device can be used for 24 continuous hours, and the
auto-off function, page advance feature, MP3 and photo support all
contribute to rounding things out.
The monochrome reflective light LCD display technology provides a black
and white 5" display with the "same appearance and readability of
printed paper," and there's also no battery-sucking backlight. In order
to show support for the industry's favorite format, the Libre also
supports ePUB and PDF. Potentially best of all is the $179 price tag,
which is significantly less than most other alternatives out there.
It's available now in either black or white, though it'll have a mighty
tough time going up against the big boys with all the marketing
dollars. Anyone willing to give the little guy a try?
“Unlike e-Ink displays which require multiple flashes for each page
advance, I believe the reflective LCD technology the Libre offers will
be a welcome change compared to other eBooks currently on the market”
said John Wolikow, VP Sales and Marketing for Aluratek. “The ability to
store thousands of your favorite books in the Libre is not only
convenient but it’s also good for the environment by saving trees.”
Libre comes with a 2GB SD card, and supports SD and SDHC cards up to
32GB. The audio player feature lets users also listen to their favorite
MP3s, and the picture viewer supports BMP, JPG, GIF and animated GIF.
Versatile for any user, Libre offers five font size options and also
supports Adobe DRM, ePUB, PDF, FB2, TXT, Mobi, PRC and RTF formats.
Other key features of the Libre include: table of contents, bookmark
list and page, content search, jump to page, zoom, auto page turn,
background music, multiple language formats, auto power off and a help
The Libre eBook Reader PRO is available in either black or white with an
MSRP of $179. For more information about the Libre eBook Reader PRO, or
any of Aluratek’s other innovative products, please visit www.aluratek.com.