is launching a new music experience for users of the LG Xenon, Samsung Solstice
and Samsung Impression phones. With AT&T Music, users will be able to
download songs and albums, stream radio, and create customized radio stations.
The service also has a song match feature that will identify a tune and the
ability to search for lyrics to identify a song.
You may be wondering why AT&T would want to provide
another music offering on top of what's already out there. Mark Collins, senior
vice president of Data and Voice Products for AT&T Mobility and Consumer
Markets, explained that AT&T wanted to weave together all of the most
popular music services into a single application and provide a more streamlined
way for customers to access their mobile music.
The service will cost $6.99 per month for customers who
already have an unlimited data plan. Song and album purchases are charged a la
carte. AT&T expects to offer the AT&T Music experience for additional
handsets in the future.
AT&T Launches New Music Experience
New Service Combines Ways to Discover, Play and Shop for Music in a
Single Mobile Broadband App. Launching First on Three Popular Handsets; More
Dallas, Texas, March 24, 2010 - AT&T today announced a
new AT&T Music application that combines the most popular mobile music
services – song and album downloads, streaming radio, song match, lyric search
and an enhanced music player – into a single, cohesive experience for AT&T
mobile phones. The service is available first as a download on three of
AT&T’s most popular quick messaging phones, delivering the tightest
integration of mobile music services available to this category of devices.
Within one mobile broadband application, subscribers to
AT&T Music can:
- Listen to 40 commercial-free genre radio stations;
- Customize unlimited personal radio stations;
- Use song match to identify the tune by holding their phone up to music playing on the radio, TV or elsewhere;
- Search for lyrics to identify song title and artist;
- Preview, buy and download songs and albums straight to their phone; and
- Listen to personal music saved on their mobile device, including the ability to create and manage playlists and find music by artist, album, song or genre.
“We’ve long been a leader in mobile music and have been at
the forefront in evolving the category to offer some robust experiences, but
those experiences have largely been available though separate applications,”
said Mark Collins, senior vice president of Data and Voice Products for
AT&T Mobility and Consumer Markets. “We recognized a need to create a ‘no
dead-ends’ experience that weaves together all of the most popular music services,
so customers don’t have to jump in and out of different applications depending
on how they want to access mobile music.”
The app was designed to deliver deep integration of tasks
while maintaining simple, easy-to-use navigation. A customer with a song line
stuck in his or her head can enter those lyrics into the lyric lookup function
to identify the song and artist and, from there, view full lyrics, access the
artist’s bio, preview and buy the song, or create a personalized radio station
from that song.
AT&T plans to enable full song and album downloads
through direct deals with Sony Music Entertainment, EMI Music and indie music
distributor The Orchard. Details on additional content providers will be
announced in the future.
The new AT&T Music experience is available today on the
LG Xenon, Samsung Solstice and Samsung Impression. AT&T plans to make the
service available as a download on additional handsets soon and will begin
preloading the service on devices beginning this summer.
Feature enhancements, such as the ability to purchase and
manage ringtones and ringback tones from within the application, are also
The service is available for $6.99 per month to customers
who subscribe to an unlimited data plan. Song and album purchases are charged a
Customers with currently compatible handsets can download
the new AT&T Music experience through the AT&T App Center, available
directly from their phone or www.att.com/appcenter
. Customers can also
text MUSIC to 7299 to receive a link to download the application; messaging
For the complete lineup of AT&T offerings, visit www.att.com