AMD's E-350 APU Shown To Be More Power Efficient, Greener

AMD's E-350 APU Shown To Be More Power Efficient, Greener

AMD's Fusion APU launch was just huge for the company. It's a technology that they have been talking about for years now, and it has finally come to fruition. So it's okay if even weeks after launch, the company is still gloating about what their APUs are capable of. We'll cut 'em some slack -- it's a momentous month, and it's fair to bask in the glory a little longer.

The company is now talking up the power saving nature of the new Fusion APUs, which can reduce carbon footprint by up to 40% versus prior generation products. The new AD E-350 APU is at the heart of the example, and it's being compared to the AMD Athlon Neo II dual-core processor in a recent carbon footprint study. The research examined the production and use of the new APU, and found a reduction of up to 40 percent in total carbon emissions over the life of the APU.

The study calculated the total greenhouse gas (GHG) emissions, or carbon footprint, of the systems from the silicon fabrication through the use phases of the product life cycle. The findings showed that the AMD Fusion APU reference system generated 40.2kg CO2e of GHG emissions compared to 67.4kg CO2e of GHG emissions for the previous generation products – a 40.3% reduction in overall GHG emissions associated with the APU product over its estimated lifetime. While the study showed some reduction in carbon footprint at the manufacturing stage, the largest carbon benefits for the APU stem from lower energy consumption when the product is used.

This is actually a big deal. AMD's chips have generally been quite hot, even if good performers. So with the Zacate platform, many were hoping that cooling was a top priority so we wouldn't have to worry over E-350-based notebooks melting our lap. The specifics are below, and we're certainly hopeful that the first wave of Zacate-based notebooks will be far cooler than some from AMD's past.

AMD Fusion APUs can reduce carbon footprint by up to 40% vs. previous generation products
—Carbon footprint study demonstrates considerable environmental benefits for forthcoming AMD Accelerated Processing Units —

SUNNYVALE, Calif. —1/27/2011

AMD (NYSE: AMD) today announced its AMD E-350 APU demonstrated a significant reduction in the overall product “carbon footprint” as compared to a previous generation product featuring an AMD Athlon™ Neo II Dual core processor and an ATI Mobility Radeon™ HD 5430 graphics processor. The environmental benefits were evidenced by a recently completed carbon footprint study that examined the production and use of the new APU, and found a reduction of up to 40 percent in total carbon emissions over the life of the APU1.

The study calculated the total greenhouse gas (GHG) emissions, or carbon footprint, of the systems from the silicon fabrication through the use phases of the product life cycle. The findings showed that the AMD Fusion APU reference system generated 40.2kg CO2e of GHG emissions compared to 67.4kg CO2e of GHG emissions for the previous generation products – a 40.3% reduction in overall GHG emissions associated with the APU product over its estimated lifetime. While the study showed some reduction in carbon footprint at the manufacturing stage, the largest carbon benefits for the APU stem from lower energy consumption when the product is used.

The lower carbon footprint of the AMD E-350 APU, as compared to the test system, largely results from the innovative integration of the computing and graphics processors onto a single piece of silicon. This eliminates the chip-to-chip linkage between CPU and GPU that can add latency to memory operations and reduce power.

“AMD’s commitment to reduce our impact on the environment spans our operations, our behaviors and the products we design,” said Nigel Dessau, Chief Marketing Officer, AMD. “AMD Fusion APUs are a remarkable example of how a company’s business interests and environmental interests can align and result in innovative products that deliver incredible experiences, value, and significant energy and cost savings for consumers and businesses alike.”

The study compared systems with the following specifications: the AMD Fusion APU system featured the AMD E-350 APU (18 watts Thermal Design Power), which is a single-chip processor that combines a dual-core CPU with a DirectX11 discrete-class graphics processing unit (GPU); while the reference system featured a dual-core AMD Athlon™ Neo II CPU and a discrete ATI Mobility Radeon™ HD 5430 GPU card.

AMD Fusion Accelerated Processing Units

AMD Fusion APUs mark a significant leap forward in technology innovation to address evolving workloads and users' needs for smaller, more power-efficient form factors that enable richer visual computing experiences such as:

    * Outstanding Web browsing experiences in terms of speed of response, quality of graphics, quality of animations;
    * Smooth video playback of HD and 3D content in even the most portable form factors;
    * Optimized experience in popular GPU-accelerated productivity applications such as Microsoft PowerPoint where AMD Fusion enables smooth transitions, better animations, easier video editing;
    * Enhanced content management capabilities to help organize the millions of digital media files created and stored by consumers everyday;
    * User interface innovations designed to rapidly evolve as new technologies such as gesture recognition and voice command take advantage of the massive parallel processing capability of GPUs as evidenced by the hundreds of gigaflops of compute power in the AMD Fusion APU codenamed "Llano".

The potential carbon footprint savings from AMD Fusion APU technology is dramatic. The AMD Fusion APU tested in the Carbon Footprint Study was found to save an estimated 27.2 kgCO2e over its lifetime compared to the non-APU product. As to the product use, which was by far the greatest source of carbon emissions, the study found that a single AMD Fusion APU-based system could save an estimated 9 KWh of energy/year.2

Based on the latest IDC Worldwide PC Forecast, the 2011 worldwide portable PC market - the primary market for which the AMD Fusion APU Model E-350 is targeted - is estimated to total approximately 233 million units in 2011.3 If AMD Fusion products were to be installed in approximately one-third of that market – or 77 million units - that could result in a total carbon dioxide emission equivalents savings of nearly 500,000 metric tons annually.4 That is the same amount of annual GHG emissions from 95,160 passenger vehicles or the same amount of electricity used by 60,399 homes for one year.
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Verrrry interesting. It's nice to see the pendulum swing in this direction. For how long, is the question.

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Hmmm..... well seeing that it takes the place of a CPU and a GPU I would expect this or less really. It is one powered unit versus 3 components total. Then on top of that it is energy efficient to which is awesome. I think one of the coolest things about this is that as we or the market in general becomes more capable in this realm is that it helps with some seen impact. I don't just mean this I am talking electric cars, bio-fuels, solar houses etc. For AMD they really have room to shine here as Intel's graphic device capability comes nowhere near what they can do as well. So super multi benefit for the company. It is kind of sad that the person who brought them to this point was thrown out,and for as it has so far seemed to be a decision which kept them afloat until they could get to this point.

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"Based on the latest IDC Worldwide PC Forecast, the 2011 worldwide portable PC market - the primary market for which the AMD Fusion APU Model E-350 is targeted - is estimated to total approximately 233 million units in 2011.3 If AMD Fusion products were to be installed in approximately one-third of that market – or 77 million units - that could result in a total carbon dioxide emission equivalents savings of nearly 500,000 metric tons annually.4 That is the same amount of annual GHG emissions from 95,160 passenger vehicles or the same amount of electricity used by 60,399 homes for one year."

Wow, thats incredible! i mean, i understand that 77 million computers use a lot of power, but powering 60,000 homes for ONE YEAR... .snap. But i still believe that this can be pushed even further!

Well, i hope some competition spews and other chips start becoming more efficient! + lowering prices! (yes yes, almost all my comments are about lowering prices, i know)

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Where's AMDs solution to the Tablet/cell phone market? I figured they have something to challenge Tegra by now.

Edit: Sorry about the comment , had forgotten about Dirk Meyer, my badd.

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