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The analyst bloomberg quoted a few weeks ago was correct: “When you miss by this magnitude you end up with a ton of inventory in the pipeline.” http://www.bloomberg.com/news/2012-07-09/amd-says-second-quarter-sales-to-fall-11-reducing-forecast.html |
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Now the background to AMD's recent decision to cut prices for high-end GPUs, as reported earlier on HH (http://hothardware.com/News/AMD-Slashes-Prices-on-Radeon-7000-Series-Graphics-Cards/), becomes clearer.... Henri |
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Possibly, but GPU's were the silver lining for them - "AMD could actually run a headline off those figures -- the company's operating income from GPU sales has increased nearly sixfold, up to 8.6% from 1.5%" . They were doing ok on that front. What they need to move more of is their Llano APUs to clear out that inventory, and CPUs in general. Bulldozer did them no favors in that regard, and the sooner they get Trinity and Piledriver out in the channel the better. If it were me, Bulldozer and Llano would be the ones getting price cuts to make room for the newer parts. Cutting prices on their GPUs, may help, but we won't see the results of that until next quarter. |
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AMD did just that - i e, cutting prices on FXs and APUs - as well, back in April (http://www.cpu-world.com/news_2012/2012042701_AMD_cuts_prices_on_A-Series_APUs_and_FX_CPUs.html), but they still seem to have problems moving the products due to disappointing CPU performance. My suggestion is that they're being proactive on the Radeons, but as you say, we'll have to wait until the Q3 statistics roll in before knowing how well the strategy worked. Hoping for the best for AMD - after all, what kind of CPUs would Intel now be offering users if AMD hadn't rocked them out of their compalcency ? - but I find it hard to be optimistic.... Henri |
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AMD actually held back on the deeper price cuts it would've had to enact to really clear inventory. It was a calculated move, and a decent one. Most of the analyst questions in the Q&A followed up the inventory angle; it'll definitely be problematic if levels aren't down by the end of the year. |
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Cutting prices on their GPUs, may help, but we won't see the results of that until next quarter. |