Europe has been experiencing vibrant demand for LCD TVs these past years. It is estimated that in fiscal 2011, demand will grow to 36 million units, accounting for 30% of world LCD TV demand. And now that the timeframe to phase out terrestrial analog broadcasts has been decided on in Europe, there will definitely be robust demand for large full-HD LCD TVs on the continent in the near future, according to Sharp.
In order to meet this active demand, Sharp will gradually increase production capacity at SMPL, with plans for 10 million LCD modules a year in 2011. In addition to the integrated manufacture of LCD TVs, SMPL will also supply LCD modules for the large LCD TVs made at Sharp's plant in Spain and at Loewe's plant in Germany.
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