It’s just a publicity stunt, but like any great publicity stunt, this one is worth buying into: Google
used Street View
to map out the Moto X
factory in Texas, offering a long look at the facility in lovely, full screen glory.
The plant, which officially launched yesterday
, promises that it can crank out up to tens of millions of units every year--which is to say, it’s capable of scaling up production far beyond the 100,000 Moto X’s per week that it’s currently producing--and because there’s never been a smartphone actually manufactured in the U.S., people are watching this plant’s success very closely.
And if you’re the sort who’s interested in seeing how things are manufactured, this is delicious brain candy. Take a few minutes
to zip around the factory floor from above. It very much looks like a place that’s still unpacking itself a bit, and it’s also clear that there’s plenty of room to grow; there’s loads of factory floor space yet unoccupied, and even the office space has room to spare.