Items tagged with Scroogled
It’s not like companies don’t sometimes launch “anti” ad campaigns where they sandbag the competition and point out all the other guy’s flaws, but it's a risky tactic that can backfire. That may be happening with Microsoft’s rather bizarre anti-Google “scroogled”...
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It was about a year ago that Microsoft first launched its “Scroogled” anti-Google campaign that pointed a long crooked finger at the search giant’s Google Shopping practices. Although Microsoft’s various accusations against Google are technically valid, they’re not particularly damning in...
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Google's privacy practices have come under fire in the past six months; the company was fined for continuing to track Safari users after previously promising not to do so. Last fall, Microsoft launched a campaign against Google's shopping search, informing users that Google no longer displayed relevant data, but ranked results by what advertisers...
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One of the popular sayings Google adopted early on was "Don't be evil." However, with a new initiative with Google Shopping, Microsoft feels the company is being less than honest. It's likely some consumers will agree. Instead of displaying truly relevant search results when people search for a product using Google Shopping, the company is...
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