USPS Lays The Smack Down On Netflix Envelopes
The US Postal service has allegedly delivered an ultimatum to Netflix: Change your envelopes or pay $0.17 a piece. While 17 pennies doesn't seem like a lot on the surface, that could impact their operating income/customer by as much as a reported 67%!
“Not surprisingly, it sounds as if Netflix will bite the bullet and redesign the problematic mailer if the USPS is serious about the charges, so feel free to keep an eye out for a design change in the not-too-distant future.”
The whole issue boils down to Netflix's use of “nonmachinable” packaging, which the USPS estimates has cost them $41.9 million in additional labor over the past 2 years. Neither rain, nor sleet, nor gloom of night, but if that package isn't machinable...
“Not surprisingly, it sounds as if Netflix will bite the bullet and redesign the problematic mailer if the USPS is serious about the charges, so feel free to keep an eye out for a design change in the not-too-distant future.”
The whole issue boils down to Netflix's use of “nonmachinable” packaging, which the USPS estimates has cost them $41.9 million in additional labor over the past 2 years. Neither rain, nor sleet, nor gloom of night, but if that package isn't machinable...
