I thought they only entered into markets and services where they spotted an opportunity to drastically improve it by fixing glaring problems those mainstream products/markets/services had.
While there are definitely glaring things with Pandora that I would like to see done differently, I don't see Apple being the one to improve on it. They always lock things down, not make them more free.
On the other hand, maybe this would push Pandora and Grooveshark to improve their services and method of rating songs, and maybe (in Grooveshark's case) improve their similar-music-finding algorithms to make for a much better song-matching auto-streaming experience.
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