Samsung Unifies Its Windows PCs Under ‘ATIV’ Brand, Intros an Ultrabook, Laptop, and SideSync

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News Posted: Thu, Apr 25 2013 6:45 PM
Samsung has a lot of product in a lot of categories, and now the company is unifying a bunch of them--all of its Windows-based PCs--under the “ATIV” brand. Until now, ATIV was the moniker the company gave only to its convertible notebook line; the change starts today.

If you’re worried that you’re going to be terribly confused about which products will become what, Samsung provided a helpful chart.

Samsung ATIV Lineup

The company also announced an ultrabook and a laptop today. The 14-inch (1366x768) Samsung ATIV Book 5 ultrabook runs on an Intel Core i5-3337U (1.8GHz) processor, 4GB of memory, a 500GB HDD paired with 24GB ExpressCache, and Intel HD 4000 integrated graphics. The 4.19-pound PC also offers 2W JBL Stereo Speakers, 720p HD webcam, and a 6.5-hour battery.

The beefier Samsung ATIV Book 6 has a 15.6-inch (1920x1080) display with SuperBright technology with an Intel Core i7-3635QM (2.4GHz) CPU, 8GB of RAM, a 1TB hard drive, and AMD Radeon HD 8770M graphics inside.

Samsung ATIV Book 5
Samsung ATIV Book 5

The final Samsung announcement of the day concerns SideSync technology, which will be introduced later this year and allows users to sync their Samsung ATIV PCs and mobile devices when they’re connected via a USB cable. For example, you can edit files stored on your phone with your PC keyboard, drag and drop files between the devices, and even reply to a text message with your PC. SideSync will be available on all ATIV models and on Android-based Samsung devices, to the extent that it will actually be pre-loaded on the company’s Windows 8 PCs.
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ajm531 replied on Thu, Apr 25 2013 11:50 PM

id like to add since it wasnt mentioned but honestly wasnt really pertinent to this article since samsung was just doing this for its laptop/notebooks/ultra books but the ativ moniker also was carried on to a few windows 8 phones and i havent seen to many of them any more but there is a couple out there.

EDIT: meant to say that it wasnt really pertinent to this article. 

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Clixxer replied on Fri, Apr 26 2013 1:53 AM

Well i'd bet Samsung wants to be represented in a small fraction with windows phones but they are so deeply rooted in Android now that its not that big of deal unless Windows phones blow up and i'm sure they can craft the GS 4 or whatever phone they have out to fit it.

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