Items tagged with LEGO

In what must be considered one of the most obvious, inherently logical, and overdue moves in open world gameplay, the Internet, technology, commerce, business, marketing, etc., LEGO has launched LEGO Worlds, the company's entry into the sandbox gaming space.   Available through Valve's PC gaming Stream platform (Windows only, at this stage), LEGO Worlds players can procedurally generate their own landscapes using LEGO bricks that can be freely manipulated (virtual ones, of course), and they can dynamically populate their worlds with LEGO models based on real-world LEGO play sets... Read more...
Kids have never had it so good. As if having myriad digital entertainment options in addition to marvelous physical toys such as LEGOs weren’t enough, now they get both. LEGO is coming out with Fusion kits, which consist of 200 pieces and let you build facades on a special “Fusion Capture Plate”. The facades are 16x16 bricks, and they must have a door; then, you capture your creation with the game’s free iOS or Android app, and it’s reconstructed virtually inside the game. Townspeople interact with your building and give you feedback on it. But wait, there’s... Read more...
Inspired by Lego, a small team has developed TinkerBots, which are building blocks that you (er, your children) can use to create robotic toys. They’re designed to let you create whatever you want without necessarily locking you into a specific end product. The heart and brain of TinkerBots is the red cube Power Brain, which contains the battery, Bluetooth 4.0, a speaker, an Arduino microcontroller, serial bus interface, USB charging port, a gyro and ACC sensors, and the button interface. There are other cubes, including a motor, a pivot, a twister, a grabber, IR sensor, light sensor, wheels,... Read more...
In a world where browsing is increasingly moving to mobile, the desktop browser is in a strange state. It's still far too popular globally to ignore, but how is a company to make browsing on the desktop anything more than a mere utility? Leave it to Google. Google has just announced a tie-in with LEGO that'll allow you to build and imagine right in Chrome using WebGL technology. The story goes as such: a Google team in Australia developed this in 2012, and just now it's being opened up to the world. The social aspects are (naturally) powered by Google+, but you can ignore all of that if you're... Read more...
There are many things you could build with 11,396 Lego pieces, but for Xiaosheng Li, a 23-year-old freelance writer for Chinese websites and an avid NVIDIA fan, there was only one thing on his mind. He wanted to build a replica GeForce GTX 690 graphics card, so in July he created a digital mockup using Lego modeling software. Three months later, he had accomplished his goal. According to NVIDIA, the 23-year-old writer came up with the idea after seeing a "crude model of a competing company's graphics card" that also used Legos. Being an NVIDIA fan, he wanted to make a better looking model. It appears... Read more...
These days, it's not tough to find a case for your smartphone. In fact, the world is overrun with them. But try finding an official LEGO case -- it's not an easy as you may think. But for fans of those popular building bricks, Belkin has some great news. The accessory company has just announced a licensing deal with the LEGO Group, which will allow Belkin to produce a new line of cases inspired by those bricks. Starting in spring 2013, Belkin will launch a variety of smartphone cases incorporating Belkin's quality product design with LEGOs. The initial line will obviously focus on iOS products... Read more...
In need of a feel-good story heading into the heart of the holiday season? Well friends, you have one, and it comes courtesy of LEGO, or "The best company in the world" as seen through the eyes of one extremely grateful 11-year-old boy who received a discontinued train set from LEGO after he tried acquiring it on his own. His name is James Groccia, and like many kids, he has a love for LEGOs. His just happens to run deeper, and by the time he was 10 years old, he had already accumulated a handful of LEGO sets, including Hero Factory, Creationary, Lunar, Limo, and others. For Groccia, LEGO sets... Read more...
Yes, we know you may not think LEGO relates to tech - but without LEGO we'd have no LEGO Star Wars games, right?  Or MINDSTORMS.  Monday was the 50th anniversary of the patenting of the LEGO.The Lego company plans to celebrate the anniversary with, among other things, a worldwide contest to discover the best kid Lego builder. Each country will have its own national champion, Lego promises, and these lucky kids will get the right to come to headquarters in Denmark to fight it out for the world title.Even Google recognized the day, revamping their logo for the anniversary, as they typically... Read more...