FLO TV Could Be Shut Down And Sold Off

It's always sad to see a startup, or a good idea, go belly-up. But in this high-pace world of technological innovation, it happens more often than not. It's tough to gain traction in today's world, with one thing after another begging for consumer dollars. Such was the case with Qualcomm's FLO TV. It launched with a huge marketing push, and in theory, the idea was sound. People love television, and people are constantly on the move. So it made sense to think that people may enjoy TV on the go.


But the problems were numerous. For one, people didn't seem interested in buying a dedicated portable television. It's one extra device to carry around, and many smartphones these days already have access to television services. And then there was the monthly cost. People just aren't interested in paying more monthly fees for a service they aren't elated about, and FLO TV's limited channel selection and limited reach kept it from ever gaining mass appeal. Even after price drops on the FLO TV device, adoption was still slow. Mobile TV is rather huge in many nations (Japan comes to mind), but it has never truly caught on in America for one reason or another. And even FLO TV couldn't buck that trend.

Now, it's being reported that FLO TV could be completely shutdown, with the 700MHz spectrum used to distribute the service to be sold to the highest bidder. CEO Paul Jacobs made the remarks during a recently conference call with analysts, and that's on top of the existing restructuring plan that is already underway. He stated that in regard to possible options, they "include, but are not limited to, operating the FLO TV network under a new wholesale service; sale to, or joint venture with, a third party; and/or the sale of the spectrum licenses and the discontinuance of the operation of the network."


It's never fun to look at things like this, but it just goes to show that the consumer cannot simply be bought with marketing. The same concern is real for 3D. Are consumers really buying into 3D for the long haul? Will 3D be in this same situation a year from now? Time will tell.
Via:  TWICE
Comments
bob_on_the_cob 4 years ago

Ah sucks for all those people that bought hundred some dollar flo TVs. Never really saw this picking up though. Looked at it a walmart once and it was horribly compressed.

realneil 4 years ago

I agree, to bad for them, and that's part of the reason I'm so cagey about signing on to shtuf like this.

I imagine when the bandwidth is sold they will not be making it good with their customers? Refunds and such? (sorry,..had a brain-fart!)

AKwyn 4 years ago

I saw a commercial once for this but I never caught on to it. Whoever the spectrum gets sold to should do the right thing and make it available for Smartphones so we can have our TV on the go.

realneil 4 years ago

[quote user="TaylorKarras"]Whoever the spectrum gets sold to will do the right thing and make it available for Smartphones.[/quote]

Whomever buys it will do whatever they want with it, unless Uncle Sam steps in and takes it back.

JJones 3 years ago

I absolutely love the idea of streaming mobile media, and it was unfortunate that Qualcomm wasn’t able to carry the torch in that market. Though, it is extremely respectful that they created a buy back program for people like me who bought into FloTV. I have since switched to Sling technology. I use the Remote Access app from my employer DISH Network to stream live TV and DVR recordings anywhere, and I couldn’t be happier!

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