is a company that's constantly in motion -- if it's not launching new products, then it's refreshing existing ones and tweaking its lineup. Such is the case at present starting with Apple's decision to snuff out the iPad 2
and replace it with the resurrected iPad 4, which the Cupertino company had discontinued last year.
This is a pretty savvy move on Apple's part, as the iPad 4 represents a significant upgrade in hardware and features over the iPad 2, thereby offering consumers a much more compelling product at the $399 price point. That's for the 16GB model with Wi-Fi, though the fourth generation iPad also boasts a 9.7-inch Retina display, custom A6X processor, 5MP rear-facing camera, FaceTime HD camera, and up to 10 hours of battery life.
"Now for $399 customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, offering a dramatic upgrade in power, performance and value compared to the iPad 2 it replaces," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. "The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimized apps from the App Store."
In addition to refreshing its lower-cost iPad offering, Apple launched a less expensive iPhone 5C with 8GB of internal storage in the U.K., just as previously rumored. It runs £429, which is £40 cheaper than the 16GB model. Other than having less storage, it's the same exact phone.
It's unclear if the 8GB iPhone 5C will be available in the U.S., though word on the web is that it's at least destined for France and Germany.