AT&T Aims To Improve Network As iPad Nears Launch

AT&T Aims To Improve Network As iPad Nears Launch

Another day, another story about AT&T's network. It seems that the iPhone's network is almost as big a story as the iPhone itself, simply because in America you can't have one without the other, at least not without a jailbreak, a T-Mobile SIM card and a willingness to live without 3G. There have always been rumors that AT&T fears the eventual loss of the iPhone's exclusivity, and it's beginning to look more and more like Verizon Wireless will be picking up the Apple smartphone soon and providing lots of users with a good reason to switch.

And now, the iPad is coming too. In around a month, the AT&T 3G version of the iPad will launch, putting even more users on the network with a reason to consume massive amounts of data. In order to make sure that the network isn't continually overwhelmed, the company is reportedly looking to beef up their network. According to reports, AT&T execs set up a meeting [UPDATE: we've learned these meetings happen on a regular basis, and are not necessarily a reaction to speculation involving the iPhone on Verizon] in December of 2009 that laid out a 100-day plan to "dramatically improve the company's network in densely-populated cities," and since then, they have added "new network spectrum to better handle traffic, repositioned antennas to improve reception in office towers and wired more neighborhood cell towers with faster connections."



But one has to wonder: is it too little, too late? AT&T's network has taken a beating in recent years, and many people already view it very negatively. Many won't join AT&T simply because of "what they've heard." Even AT&T's commercials don't give you a sense of improvement; they simply say that AT&T "covers" 97% of America, but at no point does it speak of reliability of improvements in call quality. With the Verizon iPhone likely coming in 6-12 months, does AT&T even have enough time to improve their network *and* convince people that they have put in the legwork needed to keep existing iPhone owners as customers? We kind of doubt it, but we'll never doubt the magic of marketing.
0
+ -

It's nice that they're trying to improve their network but if the rumors about the verizon deal is true then I don't think they have much time on their hands.

Still if they improved their network then it'll make owning an iPhone much better for them.

0
+ -

If they improve their network then everyone with an iPhone will be much happier... Lol ...

0
+ -

You are preaching to the choir brother!!!! I have been calling for this to happen. I am astonished that At&T has taken this long to improve the network. I mean you have the # 1 on the market for years now and you know it needs data as apps just keep coming and coming down the pipeline. I almost am beginning to believe someone dropped the ball with this one or seriously underestimated the demand the I-phone would place on a network. Anyhow it is good they are making these changes, but boy they are late.

0
+ -

Wait what is that in the picture in that corner? is it a iphone on top of something or is it the new Verizon iphone drawing? :D

But AT&T has no time at all(Just look at all the upcoming data that's going to be taken up this already slow connection), if Verizon would give me a discount on transferring over i would so do it. I just got to wait and see...

0
+ -

AT&T execs set up a meeting in December of 2009 that laid out a100-day plan to "dramatically improve the company's network indensely-populated cities

They are still cutting out 80% of American territory if that's the case, and they will still be behind Verizon in total territorial coverage. 

 

 and since then, they have added "new networkspectrum to better handle traffic, repositioned antennas toimprove reception in office towers and wired more neighborhood celltowers with faster connections."

This should have been done years ago. I feel like the CO's have been on standby mode for a long time, just thinking everything was going smooth. 

 

All and all I think their efforts are too little too late. 

And those commercials are complete garbage, and everyone knows it. Sure AT&T has coverage in cities, I get that: more people populate those areas. But even in those populated areas they still have a vast number of dropped calls due to their less than average node quality. 

 

 

0
+ -

The CEO's Haven't really been on standby mode.

They have just been waiting around for other people to do the actual work and make the actual money. All while they were laying everyone off and sending production overseas. Then wondering why their overseas market is no longer as strong as it should be. Or why the market here has dried up! So gov control, outsourcing, no production, limited R&D, and a turtleneck....=Genius!

Of course these commercials don't work. For some reason these people operate on the assumption that business is all about marketing! I cant believe these people actually passed business school! They cant even understand a simple concept like. If you employ 3000 people, then those 3000 people will buy the product and be proud of it. Then all their friends and family will go out and support them and open a whole new market, by telling all their friends and family! Then when enough people have pride in it, the reputation will grow and prosper, to the point that CEO's will actually be relevant :P

like my last review, This whole marketing thing is one great big scam! It is just the hollywood formula, meant for short term sales until people actually see the product. If you have the right people doing what they love, you get the Transformers when you cut back production and make things more flashy...You get transformers2!

This is just like the old 1970's trend of calling everything NEW and IMPROVED! Until, people realize its just the same old garbage in a fancy new box :P

0
+ -

As far as all this goes I am really wondering if Sprint is going to just be the market darling pretty shortly. With 4G coming in fast and hard, and they have the high line on this fight with several large cities covered for 4G 6 months ago, while no one else has anything near it. An Upgraded 3G still is 80% slower as well as less capable than 4G from the get go.

I am really wondering if it would not be a good idea to buy some Sprint stock. With a market changer like this available, not to mention the have one of the hottest looking smart phones I have ever seen with the EVO (aka supersonic). With the US at least rapidly becoming mobile everything this will most likely be there save at becoming a MAJOR player here.

The bad part for At&t is they have no savior on the horizon, just reason upon reason for a major depletion of users. If it goes well for Sprint, then Verizon gets an iPhone, and even t-Mobile is upgrading very large from what I have been hearing, we might have a new #3 provider place in the market for At&t. I am pretty sure they will not go below T-Mobile, but stranger things have happened.

Login or Register to Comment
Post a Comment
Username:   Password: