AT&T Installs Huge Wi-Fi HotSpot In NYC To Meet 3G Demand - HotHardware
AT&T Installs Huge Wi-Fi HotSpot In NYC To Meet 3G Demand

AT&T Installs Huge Wi-Fi HotSpot In NYC To Meet 3G Demand

AT&T has it bad. They can't borrow bandwidth from Sprint or Verizon (GSM isn't compatible with CDMA), and they have the biggest bandwidth-sucking smartphone ever on their network, and their network alone. They consistently get panned for not doing enough to keep iPhone owners happen, and yet they're spending billions in infrastructure upgrades. They just can't win. And if they soon lose the iPhone's exclusivity to Verizon, it'll be just another blow.

Reports have been published lately detailing AT&T's trouble in getting more equipment shipped over from China. They simply cannot get expansion equipment built fast enough to install and appease the consumers. It has been an ongoing issue, and even the most liberal estimates in 2006 couldn't have anticipated the extreme increase in mobile data demand that would occur with the iPhone family launching soon after. In order to deal with all this demand, AT&T has had to get creative. Last year, a device known as the 3G MicroCell was launched, and now it's available nationwide. These basically plug into Internet routers and create in-home cell towers to improve reception and route calls through the Internet rather than through AT&T towers. This obviously helps reduce the strain on the network, making it better for everyone else.


Now, the carrier is doing something similar in New York City, a place where AT&T coverage is notoriously spotty. Many people in NYC say that calls are dropped regularly, and having access to mobile data is always hit or miss. To combat the issues, AT&T is creating one huge Wi-Fi HotSpot in the middle of Times Square, a vastly popular tourist region where thousands of images and videos are uploaded weekly from vacationers who are eager to show off their surroundings to loved ones back home. This new "hotzone" will allow any AT&T customer to access the Wi-Fi network for free, which will reduce the strain on the NYC 3G network. It's a great plan, and a simple one, and it's one that we hope is spread around as time goes by.

If every major metro city had city-wide Wi-Fi, we imagine the 3G issues would be far less. C'mon operators, let's make it happen.
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Interesting.

I wonder what the coverage is like now compared to before they set up the hot spot.

Anybody from there care to let us know how it is?

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I always see the same reoccurring pattern when it comes to technological speed bumps. It's that people aren't willing to take the initiative, or even stick their leg out there and see what happens. A lot of people just stare.

I understand that no one really saw the boom of the smartphone craze and the ever growing demand for a wifi or 3G wireless signal. But that is why companies need to have a strong and adaptable structure.

Take a burger joint for example. They have a wide variety of menu items to choose from, and they just came out with a new item. People aren't taking very kindly too it, or they can't get enough from it. What does the manager do? He/she adapts and orders more food or cuts it out altogether.

And I'm fully aware that budget is always an issue with these kinds of things and satisfying the customers may always be the objective but actually achieving that is a massive stepping stone. But these should always be things to consider. 

AT&T does have it bad. I wonder if they can recover from this. But were they even ready in the first place when they signed the fine print with Apple? That has always confused me. 

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