AMD Responds To AVIVO Video Converter Feedback

AMD has released a short FAQ in response to recent feedback the company has received regarding the initial release of their GPU-accelerated ATI AVIVO Video Converter. Much of the feedback was related to the application's feature set, quality, compatibility, and performance. Here's what AMD has to say...
 

Q: What are the specific issues users of ATI Video Converter may encounter?
A:
Users running 32-bit software on 64-bit systems are encountering issues getting quality output from the encoder and 32-bit users have also experienced some anomalies in the playback. It was not released for support on 64-bit operating systems. Our engineering teams have been alerted of the 32-bit issues and are currently working to address them. We have a defined roadmap for the application and plan to add new baseline functionality, ease-of-use and stability in coming versions.

Q:
Why are reviewers seeing so little GPU processing during transcoding?
A:
The ATI Video Converter uses the GPU for only a portion of the video encoding. Specifically, the GPU currently offloads only the motion estimation portion of the encoding pipeline which is the most compute intensive part of the encoder. The GPU is particularly well-suited for this task. Given that a fixed workload is being offloaded to the GPU the load on the GPU may be relatively low or high based on the specific model of GPU.

Q:
When will the stability and quality of the ATI Video Converter improve in a new release?
A:
We have a defined roadmap for the application and plan to add new baseline functionality, ease-of-use and stability in coming versions. We are evaluating now when we can most quickly offer those improvements, and will update you as soon as we have more information.

Q:
Why did AMD release such a buggy software application into the market?
A:
The ATI Video Converter is a basic utility that introduces users of Catalyst to the capabilities of Stream processing on 32-bit operating systems. While it isn’t perfect, The level of functionality and quality is appropriate for maximizing the conversion speed on the most widely used video formats. Improvements are already being made and users can expect to have a much higher quality experience with future revisions.

Q:
Why does ATI Video Converter not work on 64-bit operating systems when so many PCs are moving in that direction?
A:
While the move to 64-bit is well underway, 32-bit OS’s satisfy the mainstream consumer and the ATI Video Converter was to fill that segment first. We are evaluating our roadmap for future improvements, including the possibility of offering a 64-bit solution.

Much of the appeal of the ATI AVIVO Video Converter is that it is free and extremely fast. But in comparison to a product like Elemental Technologies' Badaboom, which leverages the power of competing NVIDIA GPUs, the AVIVO Video Converter doesn't currently offer the same kind of compatibility or overall image quality, with as many file formats. As such, AMD wanted to get the word out on the company's plans for the AVIVO Video Converter, hence the FAQ.

Tags:  AMD, ATI, GPU, GPGPU, AVIVO, transcoding