Randi Zuckerberg Is The Cautionary Yin To Mark Zuckerberg’s Visionary Yang

Love him or hate him, Mark Zuckerberg is undeniably a true early 21st century visionary, and Facebook has changed the world. Folks like Zuckerberg shoot first and ask questions later in the sense that they figure out how to implement some amazing idea and then worry about implications and other peoples’ opinions after the fact. Facebook has played that out over the years, as Zuck and Co. have rolled out change after change, often tweaking privacy, security, and advertising settings and options that have produced a great deal of backlash from users.

He does have a counterbalance, though, and--wouldn’t you know it--it’s his sister, Randi.

Randi Zuckerberg of Dot Complicated and Facebook fame
Randi Zuckerberg

Randi Zuckerberg’s blog, “Dot Complicated”, is all about navigating through all the tech that exists and living a balanced life. She doesn’t want to get rid of technology, but she does want to help people manage it and use it to augment a quality life as opposed to letting it consume lives.

She has a new children’s book coming out called “Dot”, which follows a little girl who’s savvy about her handheld electronics but is missing out on the “real world” and embarks on an IRL interactive adventure. Zuckerberg also has a book out called “Dot Complicated” which appears to espouse those same values, but it’s written for an adult audience.

Dot by Randi Zuckerberg

To be clear, Randi Z. is no luddite (despite the occasional flap); she worked for Facebook and owns her own company called Zuckerberg Media, in addition to writing Dot Complicated and her books. But her take on technology, and in particular the technology that she helped her more well-known brother build, is refreshing.

It’s all the more intriguing because of the last name she shares with one of the most important tech moguls of our time.