The feature received tepid response when it was introduced last summer. Over the past year, U.S. visitors to the Netscape home page dropped by about half to 2.4 million in July, according to comScore Media Metrix. By contrast, visitors to social-news rival Digg.com nearly quadrupled to 4.6 million.
Netscape's social-news feature has allowed visitors to submit links to articles they find elsewhere and vote on the ones they like most. The items receiving the most votes appear on the home page and in separate sections such as technology and food.
The feature resembles the news-recommendation system found at Digg.com, although Netscape.com also has been displaying at the top some items hand-picked by its staff.
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