Sony Looks To Take Half The Domestic E-Book Market In Japan - HotHardware
Sony Looks To Take Half The Domestic E-Book Market In Japan

Sony Looks To Take Half The Domestic E-Book Market In Japan

Sony's Walkman line managed to outsell the iPod in Japan earlier in the year, proving that Japan is still Sony dominated in many ways. The company's struggles globally have been well documented, and particularly in North America, they have been struggling to return to the prime position they had held for so long before the recession.

But now, Sony's going back to their roots. The company will reportedly (based on an Reuters report) re-enter the Japanese e-book market before Christmas, and that will also include the opening of an online bookstore offering 20,000 titles. Nearly all of those titles will be in Japanese, but Sony intends to have it all in place and operational by the "year-end shopping rush."


The Sony Reader e-book will go on sale Dec. 10 for around 20000 Yen (5") or 25000 Yen for a 6" model. Sony's hoping to sell 300,000 e-readers in their first year, and even more, they hope to win "half the domestic market" by 2012. Those are fairly monumental aspirations, but if there's a market anywhere Sony can dominate, it's Japan. No telling if the Kindle or iPad will eat away at their desires, though.
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I think world wide the impact as well as development on this E-reader and slate market will see a lot this coming year from all companies. In all reality even though the Apple side of things seems currently to be dominating that will change this year as well. Although it may not be market dominance much like the iPhone, and Android side of things the device amount will overwhelm Apple, just like it did in the PC market years ago.

Sony while they may not return to there market dominance as in the past with electronic devices remains one of the biggest players. Although I do not think they will return wholly to that role as in years past as there are to many players in this market now. They will be one of the largest most likely.

However with all the players, which includes Dell, HP, Asus and many others like HTC etc who came primarily from the Cell/Smart phone side of the market, they retain a wider scope than most distributors, and developers.

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