Netflix Subscribers Riled Up, Up to 41 Percent Plan to Cut Ties

Netflix is in the business of making money, not friends, and it's a good thing too. If Netflix were trying to make friends, it would be safe to say the hybrid DVD-by-mail rental / streaming service failed miserably when it jacked up prices by as much as 60 percent earlier this week. News of the updated pricing tiers sent immediate shock waves through the online community, and in a recent poll, some 41 percent of Netflix subscribers said they plan to cancel.

Business Insider pinged its readers on how they plan to change their Netflix plan with the updated prices, and 41 percent of the 1,327 respondents said they're going to outright cancel. Another 35 percent said they plan to drop to the $7.99/month streaming-only plan, and 8 percent are interested in just DVDs (also $7.99/month).


The reaction to Netflix's price hike has been mostly negative all over the Web, with over 10,000 comments made on Netflix's own blog post announcing the change.

What do you think of the new pricing tiers? Do you plan to cancel?
Comments
LauRoman 3 years ago

If all of those that said, will do it, with the 60% jack in price they will still profit from it.

realneil 3 years ago

60% hike in fees with no improvements in service at all is not the way to love your customer base.

Most of us will dump them because of it. And this will be the perfect time for other services to steal customers away from Netflix. I'm waiting to see what deals are offered by the competition myself,........

RTietjens 3 years ago

Unfortunately, Netflix had no choice; it's either raise the rates, or lose money, since Hollywood jacked up the prices Netflix has to pay for content. But there are options: http://scifiandgadgets.com/2011/07/15/netflix-killed-by-the-mpaa-where-do-we-go-now/

omegadraco 3 years ago

Personally I see this as a fail on Netflix. But I highly doubt that 41% of there customers will actually cancel even if they answered a survey in that way. $16 is a far cry from $100+ dollars that cable companies charge to supply content to homes and you have a lot more choice with Netflix...

JStewart 3 years ago

As far as I'm concerned, $16 a month is still a lot cheaper than the $60 a month it'd cost me for cable television, and that's without any movie channels. Netflix saves me major dough every month.

Besides, with Netflix's old/cheap contracts all starting to run out, and as lucrative as streaming is becoming, they were gonna HAVE to raise their prices eventually here, just to keep up with studio and broadcaster demands for more money.

Think about it. If Netflix can't score the contracts, they haven't got any movies, and nobody gets to watch jack. Watch, and I guarantee when the contracts that Hulu and others have run out, they'll have to resort to the same thing.

RTietjens 3 years ago

@JStewart - just a point: Hulu was created by the studios themselves to try to kill YouTube. Several of them have already jumped ship, and frankly, considering the quality of the Hulu software, when it closes down, it will be no loss.

realneil 3 years ago

[quote user="RTietjens"]considering the quality of the Hulu software[/quote]

Yeah, let's all ~pay~ for content with commercials in it. Angry

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