What do you get when you mesh LinkedIn
? InPulse? Perhaps, but it looks as if this is a real question now that LinkedIn has snapped up Pulse for a cool $90 million. That's right -- the job location board has acquired a news reading service. It may seem like an odd marriage at first, but it's just one (major) step in LinkedIn's agenda to becoming more than just a place where people connect to one another in order to locate new and exciting job opportunities.
Pulse has grown into quite the popular app, delivering news in segments in a beautiful interface. The program was launched in 2010, and just three years later, it has a new master. According to Pulse: "
LinkedIn is the perfect partner as we continue our journey. The company shares our passions and values, our belief in the power of knowledge and elevated discussion, particularly for professionals looking for insights to help make them better at what they do. We believe this important step is the key to an even better experience for our community, and we’re excited for what’s to come.
With LinkedIn by our side, our team will continue to make Pulse the best it can be. We’re still working together on the product you love, and will continue to provide an innovative and visual news reading experience. For now, the Pulse apps will remain the same, and our two teams are excited to work together to create cool and useful new offerings."
In other words, Pulse may one day be shut down entirely and integrated into LinkedIn. After all, that's quite common when something gets acquired. But LinkedIn may be better off leaving well enough alone, and instead integrating it in addition to using Pulse as a standalone app. It'll be quite interesting to see how these two work together. It's an odd couple, but there has to be some common links
between potential job applicants and reading similar news stories. Right?