Canada to Use 3D Imagery to Foster Traffic Safety

Have you ever had a child run out into traffic in front of you? It would have been a frightening experience. A new safety campaign in West Vancouver, Canada, aims to make that point, graphically.

Beginning next Tuesday, drivers along 22nd Street will be confronted by a 3-D image of a young girl chasing a ball into the street. As a driver approaches to within 100 feet, the image, which from afar will be an unviewable mark, will become clear: a girl chasing a ball.

David Dunne of the BCAA Traffic Safety Foundation said: “You’ll see this image start to rise off the pavement and it will look like a little child is crossing the street. As you get closer to the image, the image recedes into the pavement." The campaign will cost about $15,000, and will run for a week. It will include one such image near an elementary school.

Dunne added, ‘We need to expect the unexpected because anything could happen, whether it is a 3D image on the road ... or whether it’s a live child or a dog running in front of the car, these are all things that we have to be able to control for in a vehicle.”

Those driving at a safe speed will be able to stop safely easily. Others might have to slam on the breaks. Therein lies a good question: if someone slams on the breaks because of this 3D image, and an accident follows, what then? Naturally, those driving in a school zone shouldn't be traveling at the speed of light, but there are other sites where the images will be placed.

Do any HH readers live in Vancouver? Perhaps you can comment on the placement of the images and the possibility of such brake-slamming accidents.
slugbug 4 years ago

Not sure if this will prevent or cause more accidents. A 16 yr old girl was run down by a hit and run driver here in Montreal yesterday. How do these people live with themselves after doing something like that.

inspector 4 years ago

... i would be freaked if i didn't know about this before hand... and i mean not in a car but walking pass it... (Screams ghost and run) lol

>> "brake-slamming accidents."

Shouldn't be driving so fast in a school zone to get too much of a break slamming :D

acarzt 4 years ago

uhhh what's going to happen is people are going to be conditioned into seeing these images and start just blowing by them without attempt to stop... Then when the real thing happens, they will be late to react and BAM...  bye bye little girl and her ball.

3vi1 4 years ago

If it really was 3D, I wouldn't be too surprised to hear of people uncontrollably jerking their cars onto the sidewalks to avoid the girl.

This isn't 3D.

TPoerio 4 years ago

The ultimate irony here is perhaps that, as reports say, the 3D image is being used in an attempt to jolt reckless drivers into reality. What better way to get drivers back “into reality” than by making the roads into a virtual playground where it will become increasingly difficult to tell what’s really there and what’s illusion?

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