AMD Makes Hay From Intel's Sandy Bridge Slump

It's been a few weeks since Intel first announced that it was temporarily halting Sandy Bridge shipments to repair a chipset issue. At the time, we speculated that Intel's problems could improve AMD's quarter; a new ad campaign from the smaller manufacturer is proof that Sunnyvale agrees.

Industry sources tell us that Intel's shipping difficulties have resulted in demand for AMD products. The company isn't offering specific figures at this point but expects to see some opportunity as a result.  We can't comment on what that means for Q1 revenue but it should be a major plus, though when AMD gave guidance last month it indicated Q1 would generally follow seasonal trends.

AMD's ad campaign here at HotHardware, pointing to

As a result, AMD is kicking off a major advertising campaign aimed at both desktop and mobile products. The company's upcoming landing page will compare AMD performance against various Sandy Bridge processors and recommend the AMD flavor that's most appropriate.

AMD's Upcoming Landing Page

The real advantages of a campaign like this might not appear for several months.  While boosted sales could have a material impact on Q1 financials, this is also a chance for AMD to create some mindshare for itself in preparation for Bulldozer and Llano, both of which are supposed to launch in 2011. It's been quite some time since AMD attempted to market itself as a top-tier Intel competitor, Sunnyvale may be hoping that the folks who don't buy now will be looking to buy when its next-generation products are available.

Not to mention the possible side-effects of Sandy Bridge mobile platforms being delayed in the channel, which could open a door in the ultraportable space a bit more, for the likes of AMD's Fusion-based Brazos systems, though they're more of a direct competitor to Intel's Atom.

Same page, further information comparing Phenom and Athlon alternatives to Sandy Bridge

We've posted previews of AMD's ad campaign and landing page for this new program. We're curious—how many of you are considering a Brazos system now that initial reviews are in? 
Via:  AMD
coolice 3 years ago

Well, i was AMD fan till about Sandy Bridge was released. I was seriously considering my next upgrade to an Intel line after almost 10 years of patronage towards AMD.

After the Sandy Bridge fiasco... i'm still leaning towards Intel. The problem is there, i admit, but its not that large.

On the other hand.... a 6 core cpu for under $200 dollars.... for someone who needs more multithreading than raw power, you cant beat AMD's Value.

I just hope those comparisons are all right. I've seen too many i5's (oc'ed of course) that outperform the phenom II's quad cores, which is a little disappointing.

But, i'm putting off my next budget (~$450 - $600) build till after bulldozer line has made its mark. Truthfully, i just want a basic computer that'll last me more than 4-5 years.... no i'm not a gamer, so meh!

CDeeter 3 years ago

I've actually been chomping at the bit waiting for brazos systems to hit the market. From the few reviews so far Zacate is just what I have been wanting to replace my 8.9" Aspire One. The question is 10.1"or 11.6 for the portability, or do I go bigger with a 15.6?

rapid1 3 years ago

I have an i7 930 Intel PC, and a Phenom X4 965 Black system, while the Intel machine does perform somewhat better than the AMD, and that percentage of performance difference is really marginal for all real outlooks. The Intel also runs 6Gb of high speed DDR3 where the AMD runs 4Gb of DDR3, both memories are relative speed wise to each other being DDR3 1600 performance memory. So the actual performance difference between the I attribute more to the memory difference, and of course the Intel has a 60Gb SSD which runs the OS and various system class software.

As far as it all goes between the difference as I said the performance difference is basically relative (or not to much). So if you are going for a $450-600 system I am pretty sure I would go AMD largely because you can drop a six core in there, transfer your drives (HD and CD/DVD), I would say grab as much memory as you can, and get a good video card if you don't already have one. Of course use your existing case, and get a a good MB and PSU if you don't already have those as well.

I am also not stating this because I think you do not know anything about hardware. I am just giving a comparison between 2 systems running processors from the two, that sit here together. The big thing here is if you go Intel you pay more for the processor and board, where you can delegate that extra couple of hundred dollars for other needed things if you go AMD. Overall I still think you get more with AMD especially on a budget system.

If AMD can get the Bulldozer's etc out relatively soon they may actually grab an extra share of the business especially if they perform as projected!

LLeCompte 3 years ago

I just bought a phenom ii x6 1055t and i love it. I had a intel dual core which did fine for two years, but to me the intel chips and mobos were too much money. I have used it my phenom ii for movie editing, audio production, and gaming. It does all 3 things amazingly well, and it didnt break the bank. I really hope AMD can kick it up in the coming months, it might even help to bring intel's prices down.

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