Items tagged with Zynga

We suppose it was only a matter of time before Facebook started leveraging its massive database of user information and preferences to spread its advertising beyond the borders of the social network. The company noted quietly on its site that personalized ads and sponsored stories will now also appear on social gaming site Zynga. The “rules” of the ads, according to Facebook, are as follows: While it’s unprecedented that Facebook ads would spill over into another site and speculation abounds that this portends a full-fledged Facebook advertising network, the bigger story is that most users probably don’t care that this is happening. Time was, the idea that Facebook was... Read more...
Last year, the trio of developers at NimbleBit released their iOS game, Tiny Tower. The game puts players in charge of a building and the diminutive residents, dubbed "bitizens" who reside there. The game was a smash hit on both iOS and Android, was downloaded more than nine million times, and earned Apple's Game of the Year 2011. Enter Zynga. The company has been heavily criticized for copying virtually... well, everything. It settled with the creators of Mob Wars for $7-9 million, released a near-identical copy of Playfish's Restaurant City, and spawned FarmVille -- itself a ripoff of the title Farm Town Now, Zynga has set its sights on NimbleBit's Tiny Tower with a game called Dream Heights.... Read more...
Zynga, the online gaming company responsible for Farmville and other Facebook games that once littered your social networking wall with dorky updates, is the latest tech company to file for a ridiculously large IPO. How large, you ask? Just in case you thought that's a typo in the title, it's not; Zynga really and truly expects to raise $1 billion. Don't be surprised if it does. Citing people briefed on the matter, the New York Times is reporting that Zynga will likely offer up 10 percent of its shares at a valuation near or above $20 billion. Morgan Stanley will lead the offering, with Goldman Sachs, JPMorgan Chase, Bank of America Merill Lynch, Allen & Company, and Barclays Capital also... Read more...
In Silicon Valley, one of the favorite tools of recruiters is the staff list at other tech companies. No wonder when the number of job openings in the tech sector continue to climb, but the number of graduates with the proper skills does not. Poaching talent has become an art form and it's expected to become even more aggressive in the coming years, according to data pulled together in an infographic on Udemy.com. The online course builder worked with Column 5 to pull together an in-depth look at the so-called "Arms Race" in tech. The most interesting tidbits, to me, were that the number of computer and information science degrees awarded in the U.S. over the past eight years or so has been on... Read more...
You may not have heard of Zynga, but you have probably heard of one of its creations, Farmville. The founder of Zynga, Marc Pincus, 44, has high expectations for his firm, aiming, the New York Times says, to become the Google of gaming. Notice that Pincus didn't say the Google of social gaming, although that's what the Zynga Game Network specializes in. Instead, he's aiming for games, period. Based on recent history, it's not out of the question. For example, Facebook needed 4 1/2 years to reach 100 million users, but Zynga required only 2 1/2 years. Money seems to be a non-issue. Recently, it was reported that Google invested a sum of money in Zynga, and the NYT comfirmed that. Zynga recently... Read more...
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