Items tagged with comScore

Despite dire predictions for this year's holiday season, Black Friday results for online retailers showed a 1% increase from last year's Black Friday sales, to $534 million, according to a report by market research firm comScore. All is not rosy in the stats, however; comScore noted that for the holiday season to date e-commerce was down 4% from last year. Overall, retailers showed $10.6 billion in sales, up 3%, according to a preliminary report by ShopperTrak. The question is: how much money are they making off these sales. Brick-and-mortar stores are attracting customers through the use of bargain prices, and that's possibly what's attracting online buyers as well. According to a statement... Read more...
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