Items tagged with Burger King

Google is not the least bit amused by Burger King's attempt to engage with Google Home smart speakers using the wake phrase "Okay Google" in a new ad campaign. In an interesting twist, Burger King, which did not collaborate with or involve Google in its marketing stunt in any way, claims that Google made changes to prevent the commercial from waking Google Home devices. Let us back up a moment. The problem with creating ads to showcase smart home speakers like Google Home is that they're constantly listening for wake phrases, even when they come from the television. During the Super Bowl, a 60-second... Read more...
We’ve heard plenty of stories about Google Home and Amazon Echo being unintentionally set off by TV commercials that trigger their “wake words”. Most recently, Google Home devices were awakened by a 60-second Google Super Bowl commercial that featured the AI assistant. Given that “OK Google” was said 16 times throughout the commercial, it should come as no shock to you that Google Home devices started going into meltdown mode across the country. While those gaffes were unintended, but annoying, what happens when a company deliberately tries to take advantage of your AI assistant for advertising... Read more...
Companies that aren't extra careful with their social media accounts can end up with egg on their faces, and sometimes it just boils down to having a strong enough password. This is a point Twitter wants to drive home with its users following a couple of high profile hacker attacks on Burger King, which was hijacked and overrun with McDonalds content, and Chrysler, which saw its Jeep Twitter feed hacked by prankster who posted the brand had been sold to Cadillac. Maybe Burger King's password was Whopper123 and maybe it wasn't, but either way, Twitter felt now was a good time to talk about password... Read more...