Items tagged with comScore

2012 is bound to bring all sorts of new excitement in the mobile space, but it's worth taking a look at how the cards are stacked right now in order to see how things will or won't change in the 12 months ahead. ComScore's last numbers of 2011 found some rather unsurprising results, with Android on the upswing, RIM on the downward slope and Apple still kicking major rear. For the three-month average period ending in November, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers (up 0.3 percentage... Read more...
It appears as though more of us are eschewing Black Friday, with its physical, emotional, and spiritual toll, and looking toward Cyber Monday as the day to snag our savings. According to comScore, Cyber Monday this year was the heaviest day of online spending in U.S. history. Collectively, buyers spent $1.25 billion online at U.S. websites. That’s only the second time the billion-dollar mark has been broken on a single day of spending. The other time? Cyber Monday 2010, when there was $1.03 billion of ecommerce in the U.S.. The difference year-over-year is a remarkable 22% increase. Drilling... Read more...
Windows Phone 7 was supposed to reverse Microsoft's declining market share, prove that the company was capable of designing a product that could stand against the best Android and Apple had to offer, and re-establish the company as a major player in the smartphone space. Despite generally positive reviews, WP7 has failed to improve Redmond's mobile fortunes; the company's share of the mobile market fell significantly in Q2 2011. The latest comScore data indicates that the total US smartphone market grew eight percent in the second quarter for a total of 78.5M smartphone owners. Despite this, Microsoft's... Read more...
According to Internet market research company comScore, Google websites welcomed more than a billion unique visitors around the globe in the month of May 2011, becoming the first Web property in the history of the Internet to reach such a milestone. "In the past year, Google Sites has seen its audience grow 8 percent to eclipse the 1 billion threshold," comScore said in a blog post. "Microsoft Sites was the second largest Web property in May to reach more than 905 million visitors, followed by Facebook.com with 713.6 million visitors." Google's feat is particularly remarkable when you consider... Read more...
The latest quarterly smartphone results are in from market research firm comScore, and surprise-surprise, Google's Android platform continues to rock the marketplace while everyone else looks on.According to comScore, smartphone usage is up 18 percent in the latest quarter, sitting just shy of 43 million users. And while Google's Android OS sits in fourth place behind RIM, Apple, and Microsoft, it's the only one with a significant trend upwards."42.7 million people in the U.S. owned smartphones in an average month during the November to January period, up 18 percent from the August through October... Read more...
According to research firm comScore, Apple's iPhone now has the second largest user base in the U.S. smartphone market, having surpassed Windows Mobile based phones. Research In Motion's (RIM) BlackBerry still holds the No. 1 spot and enjoyed pretty significant growth throughout the year. Mark Donovan, senior analyst with Virginia-based comScore, said in the three months ending in October, nearly 9 million Americans used Apple's iPhone as their primary phone. In the study, nearly 15 million people identified RIM as the maker of their primary smartphone. Microsoft's Windows Mobile phones were used... Read more...
As the economy here in America creeps back into gear, the online gaming industry is reaping the benefits. According to a new survey, video game addicts who aren't already turning their attention to the tube (or even a subset of those who are) are looking to low-cost online games to pass the time.Industry tracker ComScore found that around 87 million US Internet users visited online video game sites in May, which is a 22% increase from the same month last year. We'd heard that the economy was forcing more users to remain planted at home, but wow--22% percent! According to ComScore, the "continuing... Read more...
You don't have to search hard to find signs of the economic downturn. Just look at the newspaper, or your favorite website. But a new report on Americans' search behavior by market research firm comScore emphasizes the FUD of Americans during this recession. Check it out. Searches for: Coupons, up 161%Unemployment, up 206%Bankruptcy, up 156%Unemployment Benefits, up 247%comScore chairman Gian Fulgoni said: "Online behavior has come to reflect the interests or concerns of Americans, and we are certainly seeing this manifest itself with respect to the economic downturn. Search volume using terms... Read more...
Despite dire predictions for this year's holiday season, Black Friday results for online retailers showed a 1% increase from last year's Black Friday sales, to $534 million, according to a report by market research firm comScore. All is not rosy in the stats, however; comScore noted that for the holiday season to date e-commerce was down 4% from last year. Overall, retailers showed $10.6 billion in sales, up 3%, according to a preliminary report by ShopperTrak. The question is: how much money are they making off these sales. Brick-and-mortar stores are attracting customers through the use of bargain... Read more...
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