Items tagged with augmented reality
Snapchat may have began as a simple photo and video sharing application for mobile users, but it's since morphed into a social juggernaut. Part of the reason why is because the concept is so simple and addicting, though there's more to it than that. The slow roll out of additional features like filters have kept users...
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It wouldn't be like Intel to miss a major movement in technology, so don't expect the chip maker to sit on the sidelines while all these other companies chase the next big thing in virtual reality, augmented reality, and whatever else. Intel has plans to participate as well, specifically with an AR headset that will...
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At the end of the month, Microsoft will begin shipping out its HoloLens augmented reality to developers who pre-ordered for a cool $3,000. Once it's in their hands, it won't take long to figure out if Microsoft truly has something magical here, if HoloLens can live up to the hype and deliver the kind of unique...
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Attention all developers, Microsoft is now accepting applications to pre-order the Development Edition of its HoloLens augmented reality (AR) Windows 10 headset. Those who've already submitted an application will begin receiving invitations to purchase the $3,000 headset, which will begin shipping on March 30...
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I just had one of those "Oh s**t!" moments. What prompted it was a short video from Microsoft teasing a whole new level of immersion with professional football, one that can only be made possible through augmented reality (AR), and in this case, HoloLens. I'll admit, I was a bit tepid towards HoloLens, but not...
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Virtual reality is enjoying some ridiculous hype right now, fueled by the fact that the first kits will be launching in the months ahead. But while VR gets so much love right now, we can't forget about another alternate reality platform, AR, or augmented reality.
AR, unlike VR, isn't designed to completely replace...
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Microsoft has some big ambitions with its HoloLens "mixed reality" headset, and it seems to be for good reason. While HoloLens won't offer a virtual reality experience that most of the industry hype is currently hovering around, it can deliver experiences that could be considered even cooler. Who's never felt the urge...
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It seems like we can't go a single day without hearing about something relating to virtual reality, and because of that, it's easy to forget about AR, or augmented reality. Both VR and AR cater to different sorts of needs, and with its HoloLens, Microsoft has in the past proven that AR isn't just about fun, it's about...
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While the market is abuzz with dreams of virtual reality, lest we forget about AR, or augmented reality. Unlike VR, which completely immerses you into an outside world, AR takes advantage of the environment around you to add otherwise impossible interactions to your living room, bedroom or man cave.
Like VR, AR...
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At Google's I/O conference, held late this week, Qualcomm announced that the next-generation Project Tango platform is going to sport its Snapdragon 810 processor, which packs in the very capable Adreno 430 GPU.
As we've covered before, Project Tango is Google's upcoming smartphone and tablet platform that revolves...
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It was reported late this week that Apple is looking to make its voice heard in the growing augmented reality chorus with the purchase of Metaio. Metaio, an augmented reality firm that dates all the way back to 2003, gives Apple instant access to technology that many firms these days are embracing. Just this week...
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While the future of Google Glass is in question (and in limbo), the market is ripe for rivals to jump in and pick up where the search giant left off. Count Sony in -- the Japanese electronics firm is off to the races with its new SmartEyeglass wearable that's already available to pre-order in Germany and the U.K...
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A lot of interest is being shown in a startup company called Magic Leap. The company is working on augmented reality glasses that will be able to create digital objects that appear to exist in the real world around the user. It is a device that Google is interested enough in that it is leading a $542 million funding...
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Nearly a decade ago, it was smartphones. A few years ago, it was tablets. These days, it's all about 3D printing and Augmented Reality, as evidenced by the availability of the former in conventional shops such as Staples, and the multi-billion dollar purchase of Oculus by Facebook in the case of the latter. Qualcomm...
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When Google Glass was first announced, I'm not sure too many people foresaw the onslaught of wearable computing devices that was to come. Google didn't create the product-type, of course, but it did create a product that intrigued not only regular consumers, but competitors as well. In a couple of...
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The multi-year life cycle of today’s gaming console is seen as a speed bump to development by some – most notably Brendan Iribe, the CEO of Oculus VR. OXM recently talked to Iribe about the possibility of virtual reality headsets for consoles like the Microsoft Xbox One or Sony PlayStation 4, but it looks...
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Earlier this week, Google released spec sheets for its augmented reality Google Glass spectacles and updated its developer contracts to emphasize that no third party advertising is permitted. Today, apparently, the other shoe drops. The company's Terms of Service state that Google Glass users are not allowed to loan...
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Augmented reality has a long way to go before it's widely used in mainstream homes, but it's already progressing to a point where technology lovers are taking notice. The Nintendo 3DS makes great use of AR, and clearly Sony doesn't want to be left behind in the race. The company has recently revealed a new kind of AR, called SmartAR. In typical...
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For as hot as tablets are in the hardware space, augmented reality is really coming into stride in the software space. We can't think of another segment in particular that is gaining momentum the way that AR is, and Layar is obviously reaping the benefits. This app was one of the first to launch in support of next-gen AR on the mobile, allowing...
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Mapping and routing are two technologies that have become huge over the past few years, and they're only getting bigger. As more and more of the world becomes digitized for mobile consumption, companies are looking for more ways to interact with roads, geography, directions and reality of the live world itself. Google has already shown its...
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If you're looking for bandwagons that are heating up as the new decade gets set to begin, look no further than these two: 3D and Augmented Reality. The former has gained all sorts of industry support, from film producers to consumer electronics mainstays, while the latter is still building a loyal following...
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