Items tagged with Apple

Well well well; it looks as though Apple and Consumer Reports have come to at least some kind of agreement as to what went wrong with the former’s testing of the 2016 family of MacBook Pro notebooks. It all started in late December when the testing lab said it could no longer recommend the MacBook Pro due to extreme fluctuations in the battery life of the notebooks. “For instance, in a series of three consecutive tests, the 13-inch model with the Touch Bar ran for 16 hours in the first trial, 12.75 hours in the second, and just 3.75 hours in the third,” wrote Consumer Reports at the time. “The... Read more...
Say what you will about the management style of Steve Jobs and the many accounts of his character, behind all the personality quirks was a marketing genius, one that truly understood what would excite the consumer. That was more evident than ever when Apple unveiled its first iPhone model 10 years ago to the day. There was Jobs, on stage at Macworld 2007 in San Francisco excitedly introducing the world to a game changing product. The iPhone was not the first smartphone on the market, though Jobs used that to his advantage. Using a quadrant separated by two lines, a horizontal one going from "hard... Read more...
What does 2017 look like for corporations such as Apple and Microsoft? According to the research firm Gartner, Inc., Apple devices will outsell its Redmond, Washington-based rival for the first time in the twenty-first century. Gartner has also predicted that the gap will continue to widen between the Apple and Microsoft’s number of shipments over the next three years. This past year, 260 million Windows-powered devices were sold, or roughly 11.2% of the market. Apple only shipped 248 million devices, a 10% decrease from the previous year. Apple’s results from this past fiscal quarter are... Read more...
There are many companies that would not mind switching positions with Apple, but even so that does not give the Cupertino out fit license to go into cruise control. That is not what Apple CEO Tim Cook did, exactly, but after failing to meet certain performance targets last year, his earnings in 2016 came to $1.58 million less than in 2015, putting his salary closer in line with what he made in 2014 (but still half a million less).Before anyone goes out and makes a GoFundMe page for Cook to pay his bills, rest easy, he still collected $8.7 million in 2016, which includes a base salary of $3 million,... Read more...
It seems that Apple is working on a new "Theater" mode for iOS devices that iPhone owners can enable when watching a movie at the local cinema. That is our assumption, anyway, following a pair of Twitter posts by Sonny Dickson, a well known leaker of Apple products. In one of Dickson's tweets he describes a new popcorn-shaped icon that he says will be accessible through the Control Center. What exactly the Theater mode will do is not clear, though if it really is geared towards settings appropriate for watching a movie in public, we imagine it would block or otherwise silence incoming calls and... Read more...
A hacker has discovered a way to permanently disable the built-in Messages app on any Apple device running iOS 8 through iOS 10. That pretty much covers every iPhone handset and iPad tablet out there, including the recently released iPhone 7 and iPhone 7 Plus, save for models that are woefully outdated for whatever reason. Just as frightening, the sinister exploit is rather simple to pull off. The exploit involves sending a bloated vCard, or virtual business card, which are used to share contacts on mobile phones. A hacker who goes by the name Vincedes3 found that sending a vCard laced with thousands... Read more...
Apple's AirPods launched to some seriously mixed reaction when they were unveiled a couple of months ago, but it's seemed that since then, some have warmed up to the idea of having a cordless experience when listening to music. Many who've adopted AirPods early generally have good things to say about them - at least those who've managed to not lose half of the pair yet (yes, it's happened)! When AirPods launched, their niche-ness led some to wonder if we'd ever see a second iteration. Well, based on a newly-granted patent, there's almost no doubt that we will in fact see a follow-up. An obvious... Read more...
It would appear that Apple is having a tougher time than expected selling iPhone 7 models. This is in part due to a backlog of iPhone 6s models, which has supposedly led Apple to cut production of its flagship handset. As the story goes, Apple gave its suppliers a heads up that it will be slashing orders of its iPhone handsets by around 10 percent starting in the first quarter of 2017.This is according to Nikkei Asian Review, an English-language business journal that says Apple first slashed output of its handsets in the January to March period due to a buildup of iPhone 6s inventory. That led... Read more...
It seems as though the hits keep coming for Apple with regards to its 2016 MacBook Pro notebooks. The notebooks were announced in October, and customers began taking delivery shortly afterwards. It didn’t take long for customers to start complaining about poor battery life, which shouldn’t be too surprising given the fact that Apple dramatically reduced the battery capacity of the new notebooks while not making a similar reduction in overall power consumption. Consumer Reports’ backed up user complaints of wildly fluctuating battery life with its own testing, and for the first time ever failed... Read more...
The parents of a five-year-old girl who lost her life in a car accident involving another motor vehicle in which the driver was using Apple's FaceTime app have filed a lawsuit against the Cupertino outfit. Filed in Santa Clara County Superior Court, the lawsuit holds Apple accountable for the girl's death for not utilizing technology that would prevent people from using FaceTime while operating a vehicle, or at the very least issue a warning as to the potential hazards. "Plaintiffs allege Apple Inc.'s failure to design, manufacture, and sell the Apple iPhone 6 Plus with the patented, safer, alternative... Read more...
Samsung’s Galaxy Note 7 was one of the most spectacular flops to hit the tech circle during 2016. What looked to be a promising flagship device was ultimately undone by internal batteries that had a tendency to overheat, causing the Galaxy Note 7 to burst into flames. With all the negativity surrounding Samsung over the past few months, you would think that Apple would have been able to take advantage of the situation and nudge some irate customers over to the iPhone camp. However, Stephen Baker, primary hardware analyst for NPD Group Inc., says that Galaxy Note 7 customers stayed within the brand... Read more...
If the 4-inch iPhone SE and 4.7-inch iPhone 7 are too small, and the hulking 5.5-inch iPhone 7 Plus is too big, Apple just might have a “tweener” phone to satisfy your smartphone needs in the future. Frequent Apple leaker Macotakara reports that a 5-inch iPhone 7s will launch during the fall of 2017 alongside the highly anticipated iPhone 8. Besides the 5-inch display size (which will completely supplant the 4.7-inch model), the iPhone 7s is also expected to feature a rear dual-camera setup similar to that of today’s iPhone 7 Plus. But whereas that phone has its dual cameras situated horizontally,... Read more...
Machine learning and artificial intelligence are two intertwined and fast-growing fields that are getting attention from some of the world's biggest technology companies, including Microsoft, IBM, Facebook, Google, and now Apple. The latter joins the fray after having published its first AI paper this month (it was submitted in November) that describes a technique on how to greatly improve computer vision and pattern recognition in machines. This is a pretty big deal, and not just because of the technology involved in the paper. Unlike many other companies involved in AI research and machine learning... Read more...
If for no other reason than inflation, at some point there will be a company that is worth a trillion dollars. Apple is nearly two-thirds of the way there and considered by some the favorite to reach that mark. But will it? Talk of the Cupertino outfit hitting a $1 trillion market capitalization kicked up in earnest four years ago, but things have changed since then and now at least one analyst is predicting that Microsoft will get to $1 trillion first. Analyst Michael Markowski believes that the first company to reach a $1 trillion market cap will be an online or digital firm, and given the current... Read more...
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