Yahoo Acquires Qwiki iPhone Video App Startup in Effort to Bolster Mobile Services
"We’re excited to announce that Yahoo! acquired Qwiki - a company that uses awesome technology to bring together pictures, music and video to capture the art of storytelling," Yahoo said in a statement.
Yahoo said it will continue to support the Qwiki app, though didn't mention if it has plans of porting it over to Android, Windows Phone, or BlackBerry.
Mobile has been a major emphasis of company chief Marissa Mayer. She's also shown a willingness to aggressively pursue companies she feels will help reinvigorate the Yahoo brand, having made well over a dozen acquisitions since she was hired a year ago. That includes spending $1.1 billion on Tumblr.
According to AllThingsD, Yahoo paid around $50 million for Qwiki.