Xbox Live Gold Goes Free for the Weekend
Obviously there's more than good will at play here. Sure, Microsoft's getting in the spirit of the gift giving season, but the real motivator is to give non-Gold members a glimpse of the new Dashboard and feature-set in hopes that they'll be tempted to pony up for an ongoing subscription.
But let's not be cynical; a free weekend is a free weekend, and if you're not already a Gold member, this is a great way to try-before-you-buy. Going Gold gives you access to apps like Netflix, Facebook, and Hulu Plus, as well as online gaming and member-only deals and previews.