Women Own More Game Consoles Than Men?
“While women are only a small percentage of the audience for violent blockbusters like "Halo," the newsletter said, they are increasingly taking part in dance and music games, making them a fast-growing segment of the gamer population.
"The idea of gaming being just for the 18-34 male set is now out of date," said Ann Mack, director of trendspotting for JWT. "You're seeing women playing games like 'Dance Dance Revolution' and 'Guitar Hero'--women under 35 who want to do something fun and social."
Mack also noted the impact that the Nintendo Wii, a console aimed at casual gamers seeking a more social experience, has had on the female player.
"The Wii has really caused a democratization of gaming, because that has opened it up to all generations and both genders," Mack said.”
For years game developers have been trying to find a way to increase their bottom line by targeting the female audience and turning them into gamers. Have they succeeded?