Verizon Wireless Joins The 'Don't Text And Drive' Campaign
Of course, this is a hot topic of late, with lots and lots of entities stepping out to get the message across that texting and driving is incredibly risky. Dan Mead, executive vice president and chief operating officer at Verizon Wireless, said the "Don't Text and Drive" campaign begins next week with a mix of ads, including television, radio, print, online, billboards and non-traditional media, designed to reach drivers.
Mead said Verizon's objective with the campaign was as follows: "Our objective is clear and simple: change the behavior of drivers who text while behind the wheel. No text message is worth risking a life." One radio spot lists the people who "... would really like to see you get home safely," including husbands, wives, children, brothers and sisters, family friends and more. "The Verizon Wireless campaign should resonate during the holiday season, when the safety of loved ones is forefront in so many people's minds."
You can have a look at the television ad below. Will this finally be the move that makes people take notice and put down the phone once and for all while behind the wheel? Something tells us no, unfortunately.