Verizon Wireless Has The Most Loyal Customers

Other than a two-year contract, what reasons do you have for sticking with your wireless carrier? For some, that two-year contract can't expire soon enough. Others are perfectly happy with their wireless carrier. On which side of the spectrum do you fall? Although no carrier is immune to unhappy customers and all carriers loose customers and gain new ones regularly, Verizon Wireless has had the lowest churn rate in the industry for nine consecutive quarters.  To put some numbers to this claim, Verizon Wireless had a postpaid turnover of 0.84 percent in the second quarter of 2012 while three of the other major wireless carriers in the US had churn rates of 0.97, 1.79, and 2.10 percent for the second quarter.

Verizon Wireless Tops Industry In Customer Loyalty

BASKING RIDGE, NJ — For the ninth consecutive quarter, Verizon Wireless leads the industry in customer loyalty among U.S. wireless customers with postpaid contracts.  With postpaid churn (turnover) of 0.84 percent, the company reported the lowest customer churn rate of any of the nation’s major wireless providers in the second quarter of 2012.

Churn is a critical measure of customer loyalty, representing the percentage of customers who leave their wireless providers in a given period.  Postpaid contract customers represent the largest customer base for the major wireless companies; Verizon Wireless reported 88.8 million retail postpaid customers out of a total of 94.2 million retail customers in the second quarter of 2012, which ended June 30.  Second-quarter financial performance announcements by the nation’s major wireless companies – the latest was released today – included the following postpaid customer churn rates, based on averages for the quarter:


Retail Postpaid Churn

 Verizon Wireless


 Carrier X


 Carrier Y


 Carrier Z


Verizon Wireless leads the way with the nation’s largest 4G LTE network, covering nearly 75 percent of the U.S. population; an extensive lineup of 4G LTE-enabled devices, such as the Samsung Galaxy S® III and DROID INCREDIBLE 4G LTE by HTC; as well as HomeFusion Broadband?, which provides high-speed, in-home Internet access via the company’s 4G LTE network. Additionally, customers can learn the ins and outs of their favorite wireless devices by taking advantage of free Wireless Workshops, offered in-store and online, as part of Verizon Wireless’ award-winning customer care.

Verizon Wireless has invested more than $70 billion since it was formed – more than $6 billion on average every year – to increase coverage and capacity of its premier nationwide network and to add new services. 

For more information on Verizon Wireless products and services, go to, call 1-800-2 JOIN IN or visit a Verizon Wireless Communications Store.

Image Credit: Elvert Barnes

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